Posted: 29/11/2013
Very interesting info-graphic on tech #startups. While most would associate this topic with Silicon Valley, there are many other places to look at.. Interested in hearing from those who can comment about doing a start up in New York or Boston vs Silicon Valley or elsewhere. Image compliments of Biz Brain
Posted: 04/06/2011
SOURCE: Forrester Research Blog “Augie Ray’s Blog” Brands are making plenty of money in social media: Dell Outlet’s Twitter account has generated millions for Dell, the Intel Channel Voice community has decreased costs by eliminating the need for expensive in-person events and P&G used media mix modeling to demonstrate that the…
Posted: 19/04/2011
Are you tracking social media ROI? If so, you’re part of a small minority. Currently, there’s a lot of talk about social media ROI and monitoring, which by itself is an indicator that social media marketing is maturing. That doesn’t necessarily translate to action, however, since there’s a lot of confusion…
Posted: 15/04/2011
While Google is “super nervous” about the growth of Facebook, here’s one data point to put the search company at ease for right now. According to a Goldman Sachs survey, social sites have very little influence over online shopping decisions. Search engines, and recommendation engines have a much greater influence.
Posted: 15/04/2011
Brussels, 14 April 2011: IAB Europe today released its cross-European self-regulatory Framework for Online Behavioural Advertising (OBA). The Framework, outlining good practice aimed at enhancing transparency and consumer control, has been signed by the online industry’s leading businesses
Posted: 03/09/2010
Nice summary piece by LeadSloth for assessing the vale of your leads. SourceComplexity of sales processRecencyActivity level – leads who respond to what you sendFatigue – list fatigue or too much email/promotionsOpportunitiesFit with ideal customer profile
Posted: 16/08/2010
I like this article from Socialmediatoday not only reviewing the stages of integrated marketing but touching on the disconnect between organisational expectations and time frames for returns vs. what the customer’s expectations are. According to this piece, the process is said to take 2 years! Considering the high turnover workforce, how many…
Posted: 16/08/2010
6.7% of all US online ad spending to go toward social networks this year Social network advertising is getting renewed attention in 2010. The US’s gradual economic recovery, combined with marketers’ incessant focus on reaching consumers in social media, has led companies to make big increases in social network ad…
Posted: 15/08/2010
IBM is making some exciting moves into the marketing and analytics space. They have already purchased Cognos (TM1) and the SPSS statistical software company. Now they have also acquired UNICA, a company offering software my colleagues have termed as a more usable mechanism for conducting sophisticated analytics and predictive modeling. Unica…
Posted: 02/08/2010
Enough! Here’s the truth about Facebook revenues, user numbers, and its IPO plans.We’ve heard from a source who would know that 2010 revenues will come in between $1.5 billion and $2 billion. Facebook could very well have far more than 500 million users. And, Facebook will not go public for…