Posted: 14/06/2014
By: admin
Author – McKinsey & Co.Curator – David EdelmanMedium: Slideshare I like this is a very short but extremely practical guide to understanding the value of marketing to B2B businesses who may tend to neglect this. In fact, the article draws a connection between B2B and B2C marketing – showing how…
Posted: 10/09/2013
By: admin
Thanks to Marti Konstant for this great post with links that explain agile marketing ——- I noticed this discussion today. I was part of a team of marketers that got together a year ago last June to create a set of values and principles that would help people better understand…
Posted: 01/10/2011
By: admin
Source: Business Insider October 1, 2011 (With research sourced form Nielsen) Advertisers talk about the need to do cross channel marketing and publishers have caught on late to this. This chart is a message for publishers as to why they need to invest in cross channel delivery of content and…
Posted: 29/09/2011
By: admin
Source: The Economist (Schumpeter) September 24, 2011 A marketing guru reveals some of the secrets of his profession VANCE PACKARD was the Malcolm Gladwell of his day, a journalist with a gift for explaining business to the general public. But in his 1957 classic “The Hidden Persuaders”, he out-Gladwelled Gladwell.…
Posted: 06/06/2011
By: admin
SOURCE: Business Insider | Eunju Lie | Dec. 13, 2010, 10:29 AM Facebook makes up 78% of all social media traffic; Twitter is a measly 5%. Despite the market share, a study by Social Twist says using Twitter for marketing is the better bet. After analyzing more than one million links on both platforms, researchers…
Posted: 24/04/2011
By: admin
Interesting insights with a continued trend of more projected spend on social media with a majority of advertisers not able to clearly measure ROI on it.
Posted: 15/04/2011
By: admin
Companies struggle with what to say to potential customers and consumers. Too often, they fall back on a recitation of facts and claims: We are the leading…For over 40 years, we have been…Drawing on deep industry expertise, we…Headquartered in New York City, we are the… Messages like these are not…
Posted: 25/03/2011
By: admin
“This article shows evidence that Coke ‘gets it’ with social media. It’s not about start and stop promotion tactics, it’s about long term engagement. The willingness to cut ad budget shows a focus on overall return.” Rick, MyCMO ARTICLE ———– The Grocer recently published its Top 100 advertisers report and showed…
Posted: 03/10/2010
By: admin
Years ago, I helped construct a playground fort at a summer camp. I remember one particularly hot day we were putting on the finishing touches which included cutting the railings for the top decking. A co-worker and I were calling out measurements from the deck to the saw operator who was…