Category: PERFORMANCE ADVERTISING

Understanding Big Data: The Ecosystem

Source: Dataconomy, by Eileen McNulty, Date: 3rd of June 2014 I like this article where you kind find many new technologies but from some familiar names like IBM with Machine Learning technology called Watson. What makes this article stand out is how it breaks down the ecosystem into key categories making it easier…

Here’s Why Agencies Have To Buy Online Ads To Go With TV Ads

Source: Business Insider October 1, 2011 (With research sourced form Nielsen) Advertisers talk about the need to do cross channel marketing and publishers have caught on late to this. This chart is a message for publishers as to why they need to invest in cross channel delivery of content and…

Podcast: Groupon Has To Pivot Out Of The Daily Email Deals Business If It Wants To Survive

Source: Business Insider Linette Lopez | Aug. 10, 2011, 4:07 PM | # of merchants and subscribers are up but groupons sold is going down…I get daily deal inbox fatigue…the groupon deals are not compelling…people are getting over the novelty…many of the merchants are “fly by night”…merchants pickier about deals they cut and…

Community Sourcing vs. Crowd Sourcing

Good blog post I found from Shanelle Newton (onlineexpert.com.au) and Amy Sample Ward. Today I am simply going to regurgitate an excellent blog post that I read yesterday by my favourite social media strategist, Amy Sample Ward. Crowd or community sourcing are definitely worthy tactics in a social media strategy, but they…

Google more important than Facebook for purchasing decisions

Source: Business Insider SAI Author: Jay Yarow | June 1, 2011 As Facebook grows, one concern for Google is that users could eventually turn away from traditional search and instead ask their friends for advice and answers. So far, that’s not happening according to the chart below from Bank Of America Merrill Lynch. When consumers want to…

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