Posted: 01/10/2011
By: admin
Source: Social Media Today - Posted September 30, 2011 by Christophe Mallet This is a good article that does not just talk about Social Media Strategy and organisations – it actually covers different ways to do Social Media and then shows how to incorporate this into your business in a flexible…
Posted: 29/09/2011
By: admin
Source: The Economist (Schumpeter) September 24, 2011 A marketing guru reveals some of the secrets of his profession VANCE PACKARD was the Malcolm Gladwell of his day, a journalist with a gift for explaining business to the general public. But in his 1957 classic “The Hidden Persuaders”, he out-Gladwelled Gladwell.…
Posted: 13/06/2011
By: admin
Good blog post I found from Shanelle Newton (onlineexpert.com.au) and Amy Sample Ward. Today I am simply going to regurgitate an excellent blog post that I read yesterday by my favourite social media strategist, Amy Sample Ward. Crowd or community sourcing are definitely worthy tactics in a social media strategy, but they…
Posted: 04/06/2011
By: admin
SOURCE: Forrester Research Blog “Augie Ray’s Blog” Brands are making plenty of money in social media: Dell Outlet’s Twitter account has generated millions for Dell, the Intel Channel Voice community has decreased costs by eliminating the need for expensive in-person events and P&G used media mix modeling to demonstrate that the…
Posted: 19/04/2011
By: admin
Are you tracking social media ROI? If so, you’re part of a small minority. Currently, there’s a lot of talk about social media ROI and monitoring, which by itself is an indicator that social media marketing is maturing. That doesn’t necessarily translate to action, however, since there’s a lot of confusion…
Posted: 15/04/2011
By: admin
Companies struggle with what to say to potential customers and consumers. Too often, they fall back on a recitation of facts and claims: We are the leading…For over 40 years, we have been…Drawing on deep industry expertise, we…Headquartered in New York City, we are the… Messages like these are not…
Posted: 15/04/2011
By: admin
Companies Often Don’t Post Enough or Fail to Express a Brand’s Personality Online All but one of 24 marketers surveyed in a new report from the World Federation of Advertisers and WPP research firm Millward Brown is committed to increasing the time and money they spend on social media in…
Posted: 25/03/2011
By: admin
“This article shows evidence that Coke ‘gets it’ with social media. It’s not about start and stop promotion tactics, it’s about long term engagement. The willingness to cut ad budget shows a focus on overall return.” Rick, MyCMO ARTICLE ———– The Grocer recently published its Top 100 advertisers report and showed…
Posted: 11/09/2010
By: admin
We live in a time where the good guys can win — Tony Hsieh, CEO, Zappos (CLICK IMAGE ABOVE FOR HIS PODCAST) I enjoyed this podcast discussing the extraordinarily successful online retailer Zappos. Why care about Zappos? Amazon bought them for a very cool $880 million in late 2009. Zappos was…
Posted: 09/09/2010
By: admin
Sourced from MediaPost News by Laurie Sullivan, September 8, 2010, 6:47 PM Research conducted at the Massachusetts Institute of Technology (MIT) could provide insights for technologists designing the next wave of social networks. The two-year study spearheaded by Damon Centola, an assistant professor at the MIT Sloan School of Management, suggests that…