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MIT Study Suggests Social Networks Influence Behavior

Posted: 09/09/2010
By: admin
Category: In the News Marketing ROI platforms MY CMO SERVICES PRODUCTIVITY SOCIAL NETWORKING STRATEGY
Tag:brand, community, MIT, research, social marketing, social media, social media strategy, strategy,

Sourced from MediaPost News by Laurie Sullivan, September 8, 2010, 6:47 PM Research conducted at the Massachusetts Institute of Technology (MIT) could provide insights for technologists designing the next wave of social networks. The two-year study spearheaded by Damon Centola, an assistant professor at the MIT Sloan School of Management, suggests that…

Can Closed-Door Exclusive Social Networks Make Money?

Posted: 20/08/2010
By: admin
Category: In the News SOCIAL NETWORKING STRATEGY
Tag:commercial strategy, community, Marketing, social media strategy, strategy,

So far, most of us have been thinking about social media as a marketing tool. But have you thought about it as a product? “A product?” you might be asking, “Do you mean something like a new Web service or app?” Astute question, but no: I’m not talking about creating…

Tag: community

MIT Study Suggests Social Networks Influence Behavior

Can Closed-Door Exclusive Social Networks Make Money?

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