Blogs

SAAS Business Cheat Sheet

Source: Growthhackers.com SAAS Business Guide Here is a useful SaaS Business (Software as a Service) business Guide. Compliments to Growth Hackers (Chart Mogul document) for putting this document together. It is aimed at providing a guide for setting up key performance metrics for effectively running and growing a business. The is very…

Understanding Big Data: The Ecosystem

Source: Dataconomy, by Eileen McNulty, Date: 3rd of June 2014 I like this article where you kind find many new technologies but from some familiar names like IBM with Machine Learning technology called Watson. What makes this article stand out is how it breaks down the ecosystem into key categories making it easier…

Social Network Stock traders conquer foreign markets

Use Social Network Stock Trading for better results I liked this article that discusses eToro, which is a 6 year old social media platform startup where users connect to collaborate on trading in international markets. In this article, e-Toro claims 85% of their trades are profitable. That’s an impressive number considering international trading is a risky…

How B2B brands talk past their customers

Author – McKinsey & Co.Curator – David EdelmanMedium: Slideshare I like this is a very short but extremely practical guide to understanding the value of marketing to B2B businesses who may tend to neglect this. In fact, the article draws a connection between B2B and B2C marketing – showing how…

Where to start a tech startup

Very interesting info-graphic on tech #startups. While most would associate this topic with Silicon Valley, there are many other places to look at.. Interested in hearing from those who can comment about doing a start up in New York or Boston vs Silicon Valley or elsewhere. Image compliments of Biz Brain

What is Agile Marketing and links

Thanks to Marti Konstant for this great post with links that explain agile marketing ——- I noticed this discussion today. I was part of a team of marketers that got together a year ago last June to create a set of values and principles that would help people better understand…

The Economist is eating America’s lunch

Source: MarketWatch by  Jon Friedman Nov. 30, 2011, 12:01 a.m. EST Commentary: Its digital-only sales have hit 100,000 Yes, it is a lightning rod. Like a lot of other well-known enterprises, it is admired by its fans and widely despised by detractors. They carp that the Economist is overrated, prissy and dogmatic. The…

Here’s Why Agencies Have To Buy Online Ads To Go With TV Ads

Source: Business Insider October 1, 2011 (With research sourced form Nielsen) Advertisers talk about the need to do cross channel marketing and publishers have caught on late to this. This chart is a message for publishers as to why they need to invest in cross channel delivery of content and…

The Five Ways Companies Organize for Social Business

Source: Social Media Today - Posted September 30, 2011 by Christophe Mallet This is a good article that does not just talk about Social Media Strategy and organisations – it actually covers different ways to do Social Media and then shows how to incorporate this into your business in a flexible…

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