Posted: 29/09/2011
By: admin
Source: The Economist (Schumpeter) September 24, 2011 A marketing guru reveals some of the secrets of his profession VANCE PACKARD was the Malcolm Gladwell of his day, a journalist with a gift for explaining business to the general public. But in his 1957 classic “The Hidden Persuaders”, he out-Gladwelled Gladwell.…
Posted: 06/04/2011
By: admin
Considering the industry it’s in, it might sound strange to say that direct marketing has an image problem. But, it does. It’s not cool or hip or seen as the next big thing. Direct marketing, widely known as DM, is often confused, misused and marginalised by many in the advertising…
Posted: 31/08/2010
By: admin
From Mediapost.com by Gavin O’Malley Waving the proverbial white flag, MySpace on Monday said its members can now synchronize posts, and other activity, with their Facebook profiles. To some, the move represents a last-ditch effort by the once reigning social network to live on by riding the coattails of Facebook’s unprecedented…
Posted: 15/08/2010
By: admin
IBM is making some exciting moves into the marketing and analytics space. They have already purchased Cognos (TM1) and the SPSS statistical software company. Now they have also acquired UNICA, a company offering software my colleagues have termed as a more usable mechanism for conducting sophisticated analytics and predictive modeling. Unica…
Posted: 24/12/2009
By: admin
Abramo Ierardo, aka The Data Guy, is Managing Director of Action Mailing Lists (AML), one of Australia’s largest list brokers.He has worked in the DM space for over 15 years with a career that encompasses broadcast, print media, direct mail and email marketing.He has supplied prospect lists for over 400…