L’Oreal digital spending jumps as CMO figures out where to invest
Posted: 11/06/2011
Source: Direct Marketing News Author: Tim Peterson L’Oreal USA will spend as much on digital advertising in 2011 as it has the past two years combined, said Marc Speichert, CMO of the company, on June 9. Digital advertising is a “must-have” for the brand, because one of out three consumers are researching…