Posted: 03/09/2010
Nice summary piece by LeadSloth for assessing the vale of your leads. SourceComplexity of sales processRecencyActivity level – leads who respond to what you sendFatigue – list fatigue or too much email/promotionsOpportunitiesFit with ideal customer profile
Posted: 15/08/2010
IBM is making some exciting moves into the marketing and analytics space. They have already purchased Cognos (TM1) and the SPSS statistical software company. Now they have also acquired UNICA, a company offering software my colleagues have termed as a more usable mechanism for conducting sophisticated analytics and predictive modeling. Unica…
Posted: 05/01/2010
Excellent visual diagram of how to capture the search process and connect it with multiple web based entities and tactics that build buyer confidence in your product.