VIDEO: Assessing value of your lead database

Nice summary piece by LeadSloth for assessing the vale of your leads.

  1. Source
  2. Complexity of sales process
  3. Recency
  4. Activity level – leads who respond to what you send
  5. Fatigue – list fatigue or too much email/promotions
  6. Opportunities
  7. Fit with ideal customer profile

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