lead nurturing

Podcast: 10 Tips for Generating New Prospects

Posted: 18/09/2010
By: admin
Category: In the News MARKETING PERFORMANCE STRATEGY PRODUCTIVITY
Tag:lead generation, lead nurturing, marketing automation, prospecting, roi, sales, strategy,

Source: MarketingProfs.com 10 Tips for Generating New Prospects Podcast “Marketing firms should have 8 to 10 clients on the roster,” says David C. Baker, president of ReCourses, a business consultancy working exclusively with small marketing firms. They also should assume they will turn over their client base completely every two to…

5 stages of an Integrated Digital Marketing Life Cycle

Posted: 16/08/2010
By: admin
Category: In the News Marketing ROI platforms PRODUCTIVITY PROMOTION STRATEGY RETENTION AND ACQUISITION STRATEGY SOCIAL MEDIA MONITORING SOCIAL NETWORKING STRATEGY Uncategorized
Tag:Infographics, lead nurturing, marketing automation, process, social media strategy, strategy,

I like this article from Socialmediatoday not only reviewing the stages of integrated marketing but touching on the disconnect between organisational expectations and time frames for returns vs. what the customer’s expectations are. According to this piece, the process is said to take 2 years! Considering the high turnover workforce, how many…

Tag: lead nurturing

Podcast: 10 Tips for Generating New Prospects

5 stages of an Integrated Digital Marketing Life Cycle

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