Posted: 03/09/2010
Nice summary piece by LeadSloth for assessing the vale of your leads. SourceComplexity of sales processRecencyActivity level – leads who respond to what you sendFatigue – list fatigue or too much email/promotionsOpportunitiesFit with ideal customer profile
Posted: 29/08/2010
Thursday, August 5th, 2010 | Email Marketing, lead nurturing | Jep Castelein DemandBase has just announced a webinar series called B2B Marketing Best Practices that Need to Die (I will present one of the sessions). Today, I’m working on my presentation for Monday’s lead nurturing webinar 7 steps to finding untapped revenue in your marketing database, where…
Posted: 29/08/2010
I like this blog post from lead sloth. It reminds me of the days I worked at Fairfax Media and News Corporation, sending out millions of email newsletters every month. I can say from experience that this article hits the mark. I saw open rates and click rates erode and…
Posted: 20/08/2010
So far, most of us have been thinking about social media as a marketing tool. But have you thought about it as a product? “A product?” you might be asking, “Do you mean something like a new Web service or app?” Astute question, but no: I’m not talking about creating…
Posted: 15/08/2010
IBM is making some exciting moves into the marketing and analytics space. They have already purchased Cognos (TM1) and the SPSS statistical software company. Now they have also acquired UNICA, a company offering software my colleagues have termed as a more usable mechanism for conducting sophisticated analytics and predictive modeling. Unica…
Posted: 30/06/2010
This is a recurring theme throughout the last couple of years. Social Media continues to be a dalliance rather than fully understood commitment by the business community. This article identifies a key performance indicator that would trigger more investment both inside companies and from the venture capital community – having BOTH users…
Posted: 30/06/2010
Good article here on the lead nurturing process defining what it is, how it works and even relevance to the social media marketing process.
Posted: 12/02/2010
Nice blog post and spirited discussion debunking old sales techniques and illustrating what works today. This article takes the interesting step of blurring the line between both B2C and B2B marketing. Sometimes what seems like common sense ends up being genius because no one actually executes this properly. Buyers are…
Posted: 07/01/2010
Social Marketing Blackbox Overview from Dave Sherwin on Vimeo
Posted: 05/01/2010
This is a youtube video posted by salesforce explaining their new social media application and how businesses can use it.