advertising « MyCMO

Here’s Why Agencies Have To Buy Online Ads To Go With TV Ads

Posted Oct 1 2011 by Rick in Ad optimisation, In the news, Market Research, Media Buying, Mobile Marketing, Performance Advertising with 0 Comments

50% of people remembered a brand they saw in TV ads. That’s nice, but 74% of people remembered the same brand after they saw in TV and online ads

Hidden Persuaders II

Posted Sep 29 2011 by Rick in Ad optimisation, In the news, Market Research, Media Buying, Search Engine Marketing, Social Media Monitoring, Web Articles with 0 Comments

A marketing guru reveals some of the secrets of his profession…psychological tricks that the advertising industry used to make Americans want stuff, instantly transforming the image of America’s advertising executives from glamorous Mad Men into servants of Mephistopheles.

Podcast: Groupon Has To Pivot Out Of The Daily Email Deals Business If It Wants To Survive

Posted Aug 11 2011 by Rick in E-mail Marketing, E-Mail Marketing, In the news, Performance Advertising, Productivity with 0 Comments

This podcast looks at a Groupon, one of the newer online business models and challenges the viability of relying on email for the long term.

Key Digital Trends for 2011

Posted Apr 24 2011 by Rick in Consulting, In the news, Productivity with 0 Comments

Interesting insights with a continued trend of more projected spend on social media with a majority of advertisers not able to clearly measure ROI on it.

Talking to Your Customer: Leo Burnett’s Behavioral Archetypes

Posted Apr 15 2011 by Rick in In the news, Marketing Products and Tools, Productivity, Promotion Strategy, Retention and Acquisition Strategy, Social Networking Strategy with 0 Comments

Companies struggle with what to say to potential customers and consumers. Too often, they fall back on a recitation of facts and claims:

* We are the leading…
* For over 40 years, we have been…
* Drawing on deep industry expertise, we…
* Headquartered in New York City, we are the…

Messages like these are not only boring, they fail to be relevant and fail to motivate. They do nothing for your marketing.

Europe’s Online Advertising Industry Releases Self-Regulation Framework

Posted Apr 15 2011 by Rick in E-mail Marketing Strategy, In the news, Productivity, Uncategorized with 0 Comments

Brussels, 14 April 2011: IAB Europe today released its cross-European self-regulatory Framework for Online Behavioural Advertising (OBA). The Framework, outlining good practice aimed at enhancing transparency and consumer control, has been signed by the online industry’s leading businesses

Facebook has little effect on what you buy online

Posted Apr 15 2011 by Rick in Ad optimisation, In the news, Marketing ROI platforms, Media Buying, My CMO Services, Performance Advertising, Productivity, Search Engine Marketing, Social Media Monitoring, Uncategorized with 0 Comments

While Google is “super nervous” about the growth of Facebook, here’s one data point to put the search company at ease for right now.

According to a Goldman Sachs survey, social sites have very little influence over online shopping decisions. Search engines, and recommendation engines have a much greater influence.

Coca Cola reduces ad spend 6.6% for Social Media

Posted Mar 25 2011 by Rick in In the news, Productivity, Social Media Monitoring, Social Networking Strategy with 0 Comments

The Grocer recently published its Top 100 advertisers report and showed that Coca-Cola cut ad spend by 6.6% in 2010 and invested more in social media.

What I heard @NY City AdTech

Posted Jan 4 2011 by Rick in In the news, Marketing performance strategy, Marketing ROI platforms, Media Buying, Pay for Performance advertising, Performance Advertising with 1 Comment

People do not value a replica of the magazine on the iPad…instead the successful approach is to replicate the experience of being in the mag

Will local advertising bypass search?

Posted Sep 3 2010 by Rick in In the news, Marketing ROI platforms, Productivity, Search Engine Marketing, Social Networking Strategy with 0 Comments

A little over a year and a half ago, Google legitimately cracked the local advertising market for the first time with the release of their iPhone application, which returned localised results to users based on GPS coordinates. At the time it seemed a revelation. However, 18 months is a long time on the web. And while Google has remained stagnant on the matter (for once), others have marched straight past them.

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