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Tag: ‘social media strategy’

Podcast: How Zappos made millions on Culture and Customer Service

“We live in a time where the good guys can win”
Tony Hsieh, CEO, Zappos
I enjoyed this podcast discussing the extraordinarily successful online retailer Zappos. Why care about Zappos? Amazon bought them for a very cool $880 million in late 2009. Zappos was bought due to its success

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MIT Study Suggests Social Networks Influence Behavior

Sourced from MediaPost News by Laurie Sullivan, September 8, 2010, 6:47 PM Research conducted at the Massachusetts Institute of Technology (MIT) could provide insights for technologists designing the next wave of social networks. The two-year study spearheaded by Damon Centola, an assistant professor at the MIT Sloan School of Management, suggests that events on social networks can […]

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Will local advertising bypass search?

A little over a year and a half ago, Google legitimately cracked the local advertising market for the first time with the release of their iPhone application, which returned localised results to users based on GPS coordinates. At the time it seemed a revelation. However, 18 months is a long time on the web. And while Google has remained stagnant on the matter (for once), others have marched straight past them.

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MySpace Throws In The Towel, Connects To Facebook

From by Gavin O’Malley Waving the proverbial white flag, MySpace on Monday said its members can now synchronize posts, and other activity, with their Facebook profiles. To some, the move represents a last-ditch effort by the once reigning social network to live on by riding the coattails of Facebook’s unprecedented global success. “It makes you […]

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Do friends influence purchases in a Social Network?

Harvard Business School Case Study (Working Paper) February 26, 2009 ——- Here is an interesting find on twitter (rt@agotthelt), which looks to be a working paper aimed for publishing as one of the those famous Harvard Business School Case Studies. This is an academic paper with a scientific approach and lots of statistics to back […]

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Making it Simple – The Components of a Social CRM Program

Article from 23-August-2010 Author: Paul Greenberg Introduction The discussion around Social CRM continues.  According to a large amount of anecdotal evidence I hear, a significant number of senior executives, when queried about it, ask what it is, when the idea is brought up.  Meaning, despite all the buzz and the noise, it still hasn’t […]

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Making the ROI case for social media

From B2B Magazine Paul Gillin Story posted: August 16, 2010 – 6:01 am EDT Executives eager to avoid getting involved in the whole social media thing frequently cite lack of clear return on investment as a shortcoming. It’s time to put that misperception to bed. The Internet is the most measurable medium ever invented, and […]

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Can Closed-Door Exclusive Social Networks Make Money?

So far, most of us have been thinking about social media as a marketing tool. But have you thought about it as a product? “A product?” you might be asking, “Do you mean something like a new Web service or app?” Astute question, but no: I’m not talking about creating the next Facebook or Twitter. I’m not talking about giving everything away. I’m talking about actually making money from what you’re probably giving away for free right now.

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Infographic: The explosion of Social Media Sites with timeline

The explosion of social networking sites over the past decade has facilitated a transformation in the way we communicate with each other. Here we look at some of these communities with over 1 million users, both active and defunct.

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Social Network Ad Spending to Approach $1.7 Billion This Year

Social network advertising is getting renewed attention in 2010. The US’s gradual economic recovery, combined with marketers’ incessant focus on reaching consumers in social media, has led companies to make big increases in social network ad spending in the first half of 2010.

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