Posted: 31/08/2010
By: admin
From Mediapost.com by Gavin O’Malley Waving the proverbial white flag, MySpace on Monday said its members can now synchronize posts, and other activity, with their Facebook profiles. To some, the move represents a last-ditch effort by the once reigning social network to live on by riding the coattails of Facebook’s unprecedented…
Posted: 25/08/2010
By: admin
Harvard Business School Case Study (Working Paper) February 26, 2009 ——- Here is an interesting find on twitter (rt@agotthelt), which looks to be a working paper aimed for publishing as one of the those famous Harvard Business School Case Studies. This is an academic paper with a scientific approach and…
Posted: 20/08/2010
By: admin
So far, most of us have been thinking about social media as a marketing tool. But have you thought about it as a product? “A product?” you might be asking, “Do you mean something like a new Web service or app?” Astute question, but no: I’m not talking about creating…
Posted: 19/08/2010
By: admin
The explosion of social networking sites over the past decade has facilitated a transformation in the way we communicate with each other. Here we look at some of these communities with over 1 million users, both active and defunct.
Posted: 16/08/2010
By: admin
I like this article from Socialmediatoday not only reviewing the stages of integrated marketing but touching on the disconnect between organisational expectations and time frames for returns vs. what the customer’s expectations are. According to this piece, the process is said to take 2 years! Considering the high turnover workforce, how many…
Posted: 16/08/2010
By: admin
6.7% of all US online ad spending to go toward social networks this year Social network advertising is getting renewed attention in 2010. The US’s gradual economic recovery, combined with marketers’ incessant focus on reaching consumers in social media, has led companies to make big increases in social network ad…
Posted: 02/08/2010
By: admin
Enough! Here’s the truth about Facebook revenues, user numbers, and its IPO plans.We’ve heard from a source who would know that 2010 revenues will come in between $1.5 billion and $2 billion. Facebook could very well have far more than 500 million users. And, Facebook will not go public for…
Posted: 30/06/2010
By: admin
This is a recurring theme throughout the last couple of years. Social Media continues to be a dalliance rather than fully understood commitment by the business community. This article identifies a key performance indicator that would trigger more investment both inside companies and from the venture capital community – having BOTH users…
Posted: 30/06/2010
By: admin
Good article here on the lead nurturing process defining what it is, how it works and even relevance to the social media marketing process.
Posted: 30/04/2010
By: admin
I am one of those who HATES ads. However, this article makes a good case with some obvious indicators of potential success in the Twitter medium. Twitter is a Social Medium where money is made though participation. I would characterize participation as a form of sales support, not just straight…