Overall, this is a powerful framework which can help organisations figure out where they are and what they’re aiming to achieve. Significantly, Owyang doesn’t present any model as being the ideal one, acknowledging that different organisations have different needs/objectives in social networks.
Hidden Persuaders II
Posted Sep 29 2011 by Rick
in Ad optimisation, In the news, Market Research, Media Buying, Search Engine Marketing, Social Media Monitoring, Web Articles with 0 Comments
A marketing guru reveals some of the secrets of his profession…psychological tricks that the advertising industry used to make Americans want stuff, instantly transforming the image of America’s advertising executives from glamorous Mad Men into servants of Mephistopheles.
Community Sourcing vs. Crowd Sourcing
Posted Jun 13 2011 by Rick
in In the news, Marketing ROI platforms, Media Buying, Performance Advertising, Social Networking Strategy with 0 Comments
Good blog post I found from Shanelle Newton (onlineexpert.com.au) and Amy Sample Ward. Today I am simply going to regurgitate an excellent blog post that I read yesterday by my favourite social media strategist, Amy Sample Ward. Crowd or community sourcing are definitely worthy tactics in a social media strategy, but they are not for …
Forget Social Media ROI
Posted Apr 19 2011 by Rick
in In the news, Marketing ROI platforms, Productivity, Social Media Monitoring with 0 Comments
Currently, there’s a lot of talk about social media ROI and monitoring, which by itself is an indicator that social media marketing is maturing. That doesn’t necessarily translate to action, however, since there’s a lot of confusion around what to track and how to track it.
10 measures of Facebook ROI for your brand
It is essential that companies clarify success metrics before launching their social media marketing and advertising initiatives. Here are ten measures of social media marketing ROI. There are others and, of course, these are mix-and-match based on your brand strategy.
Marketers Aren’t Sure About ROI but Will Spend More on Social Media, WFA Says
Companies Often Don’t Post Enough or Fail to Express a Brand’s Personality Online.All but one of 24 marketers surveyed in a new report from the World Federation of Advertisers and WPP research firm Millward Brown is committed to increasing the time and money they spend on social media in the next 12 months, even if they don’t think they can accurately measure the results.
Talking to Your Customer: Leo Burnett’s Behavioral Archetypes
Posted Apr 15 2011 by Rick
in In the news, Marketing Products and Tools, Productivity, Promotion Strategy, Retention and Acquisition Strategy, Social Networking Strategy with 0 Comments
Companies struggle with what to say to potential customers and consumers. Too often, they fall back on a recitation of facts and claims:
* We are the leading…
* For over 40 years, we have been…
* Drawing on deep industry expertise, we…
* Headquartered in New York City, we are the…
Messages like these are not only boring, they fail to be relevant and fail to motivate. They do nothing for your marketing.
Facebook has little effect on what you buy online
Posted Apr 15 2011 by Rick
in Ad optimisation, In the news, Marketing ROI platforms, Media Buying, My CMO Services, Performance Advertising, Productivity, Search Engine Marketing, Social Media Monitoring, Uncategorized with 0 Comments
While Google is “super nervous” about the growth of Facebook, here’s one data point to put the search company at ease for right now.
According to a Goldman Sachs survey, social sites have very little influence over online shopping decisions. Search engines, and recommendation engines have a much greater influence.
Coca Cola reduces ad spend 6.6% for Social Media
Posted Mar 25 2011 by Rick
in In the news, Productivity, Social Media Monitoring, Social Networking Strategy with 0 Comments
The Grocer recently published its Top 100 advertisers report and showed that Coca-Cola cut ad spend by 6.6% in 2010 and invested more in social media.
The ROI Of Social Media Marketing: More Than Dollars And Cents
SOURCE: Forrester Research Blog “Augie Ray’s Blog” Posted by Augie Ray on July 19, 2010 Brands are making plenty of money in social media: Dell Outlet’s Twitter account has generatedmillions for Dell, the Intel Channel Voice community has decreased costs by eliminating the need for expensive in-person events and P&G used media mix modeling to demonstrate …