brand Archives

Hidden Persuaders II

Posted: 29/09/2011
By: admin
Category: Ad optimisation In the News MARKET RESEARCH MEDIA BUYING Search Engine Marketing SOCIAL MEDIA MONITORING Web Articles
Tag:advertising, analytics, brand, market research, Marketing, social media strategy,

Source: The Economist (Schumpeter) September 24, 2011 A marketing guru reveals some of the secrets of his profession VANCE PACKARD was the Malcolm Gladwell of his day, a journalist with a gift for explaining business to the general public. But in his 1957 classic “The Hidden Persuaders”, he out-Gladwelled Gladwell.…

Infographic: Why do people follow brands

Posted: 02/07/2011
By: admin
Category: In the News Marketing ROI platforms PROMOTION STRATEGY SOCIAL NETWORKING STRATEGY
Tag:brand, customer satisfaction, facebook, promotion, social CRM,

Source: Mashable by Jolie O’Dell 29 On Twitter, Facebook, and dozens of other social sites, normal consumers often choose to keep tabs on the brands they love. In fact, many brands have highly optimized their marketing and PR strategies to accommodate that behavior, even going to far as to do one-to-one CRM…

The ROI Of Social Media Marketing: More Than Dollars And Cents

Posted: 04/06/2011
By: admin
Category: In the News PRODUCTIVITY Uncategorized
Tag:brand, risk management, roi, social media strategy,

SOURCE: Forrester Research Blog “Augie Ray’s Blog” Brands are making plenty of money in social media: Dell Outlet’s Twitter account has generated millions for Dell, the Intel Channel Voice community has decreased costs by eliminating the need for expensive in-person events and P&G used media mix modeling to demonstrate that the…

Talking to Your Customer: Leo Burnett’s Behavioral Archetypes

Posted: 15/04/2011
By: admin
Category: In the News Marketing Products and Tools PRODUCTIVITY PROMOTION STRATEGY RETENTION AND ACQUISITION STRATEGY SOCIAL NETWORKING STRATEGY
Tag:advertising, agency, brand, communications, customer behavior, Marketing, social media strategy,

Companies struggle with what to say to potential customers and consumers. Too often, they fall back on a recitation of facts and claims: We are the leading…For over 40 years, we have been…Drawing on deep industry expertise, we…Headquartered in New York City, we are the… Messages like these are not…

MIT Study Suggests Social Networks Influence Behavior

Posted: 09/09/2010
By: admin
Category: In the News Marketing ROI platforms MY CMO SERVICES PRODUCTIVITY SOCIAL NETWORKING STRATEGY
Tag:brand, community, MIT, research, social marketing, social media, social media strategy, strategy,

Sourced from MediaPost News by Laurie Sullivan, September 8, 2010, 6:47 PM Research conducted at the Massachusetts Institute of Technology (MIT) could provide insights for technologists designing the next wave of social networks. The two-year study spearheaded by Damon Centola, an assistant professor at the MIT Sloan School of Management, suggests that…

BP: Still not as evil as Goldman Sachs

Posted: 12/06/2010
By: admin
Category: For Twitter Web Articles
Tag:brand, public relations,

I love these crazy charts where global blue chip companies see their brand images fall off of a cliff. In this artice from Brand Insider, we see BP vs. Toyota and Goldman Sachs. These brands are all guilty of negligence with devastating consequences to customers or the environment. Of course,…

Tag: brand