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Hidden Persuaders II

Posted Sep 29 2011 by Rick in Ad optimisation, In the news, Market Research, Media Buying, Search Engine Marketing, Social Media Monitoring, Web Articles with 0 Comments

A marketing guru reveals some of the secrets of his profession…psychological tricks that the advertising industry used to make Americans want stuff, instantly transforming the image of America’s advertising executives from glamorous Mad Men into servants of Mephistopheles.

Infographic: Why do people follow brands

Posted Jul 2 2011 by Rick in In the news, Marketing ROI platforms, Promotion Strategy, Social Networking Strategy with 0 Comments

As social CRM specialists Get Satisfaction found, many consumers who follow brands online are only in it for the perks. Around 40% of Facebook, MySpace and Twitter users in a recent study said they followed brands to get access to discounts and special deals.

Talking to Your Customer: Leo Burnett’s Behavioral Archetypes

Posted Apr 15 2011 by Rick in In the news, Marketing Products and Tools, Productivity, Promotion Strategy, Retention and Acquisition Strategy, Social Networking Strategy with 0 Comments

Companies struggle with what to say to potential customers and consumers. Too often, they fall back on a recitation of facts and claims:

* We are the leading…
* For over 40 years, we have been…
* Drawing on deep industry expertise, we…
* Headquartered in New York City, we are the…

Messages like these are not only boring, they fail to be relevant and fail to motivate. They do nothing for your marketing.

Facebook has little effect on what you buy online

Posted Apr 15 2011 by Rick in Ad optimisation, In the news, Marketing ROI platforms, Media Buying, My CMO Services, Performance Advertising, Productivity, Search Engine Marketing, Social Media Monitoring, Uncategorized with 0 Comments

While Google is “super nervous” about the growth of Facebook, here’s one data point to put the search company at ease for right now.

According to a Goldman Sachs survey, social sites have very little influence over online shopping decisions. Search engines, and recommendation engines have a much greater influence.

MIT Study Suggests Social Networks Influence Behavior

Posted Sep 9 2010 by Rick in In the news, Marketing ROI platforms, My CMO Services, Productivity, Social Networking Strategy with 0 Comments

Sourced from MediaPost News by Laurie Sullivan, September 8, 2010, 6:47 PM Research conducted at the Massachusetts Institute of Technology (MIT) could provide insights for technologists designing the next wave of social networks. The two-year study spearheaded by Damon Centola, an assistant professor at the MIT Sloan School of Management, suggests that events on social networks can …

Consumers focus on savings not sprees

Posted Aug 17 2010 by Rick in In the news, Market Research, Marketing performance strategy, Productivity, Promotion Strategy, Retention and Acquisition Strategy with 0 Comments

A recent consumer study reported in Brandweek confirms many of my suspicions.

“As the economic downturn has persisted, marketers have comforted themselves with the thought that a lot of pent-up demand must be accumulating. But a survey issued this month by Deloitte and the Harrison Group gives reason to wonder whether this reservoir of demand actually exists.”

BP: Still not as evil as Goldman Sachs

Posted Jun 12 2010 by Rick in For Twitter, Web Articles with 0 Comments

I love these crazy charts where global blue chip companies see their brand images fall off of a cliff. In this artice from Brand Insider, It shows BP vs. Toyota and Goldman Sachs. These brands are all guilty of negligence with devastating consequences to customers or the environment.