BP: Still not as evil as Goldman Sachs

By: admin
Posted: 12/06/2010

I love these crazy charts where global blue chip companies see their brand images fall off of a cliff. In this artice from Brand Insider, we see BP vs. Toyota and Goldman Sachs. These brands are all guilty of negligence with devastating consequences to customers or the environment.

Of course, an oil spill is not a death sentence for companies. Exxon ended up just fine after the Valdez Oil spill from a stock price perspective. After the 1989 spill, Exxon’s stock price is up over 700%. See this article on the aftermath of the spill today where problems linger. Take a read of the measures of damage and note that the BP disaster should be worse.
The brand chart shows that image recovers over time, but I am happy to note that Goldman Sachs is still scraping the bottom of the barrel.
Rick Speciale
MyCMO – Director