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for: ‘Ad optimisation’

Here’s Why Agencies Have To Buy Online Ads To Go With TV Ads

50% of people remembered a brand they saw in TV ads. That’s nice, but 74% of people remembered the same brand after they saw in TV and online ads

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Hidden Persuaders II

A marketing guru reveals some of the secrets of his profession…psychological tricks that the advertising industry used to make Americans want stuff, instantly transforming the image of America’s advertising executives from glamorous Mad Men into servants of Mephistopheles.

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L’Oreal digital spending jumps as CMO figures out where to invest

L’Oreal USA will spend as much on digital advertising in 2011 as it has the past two years combined, said Marc Speichert, CMO of the company, on June 9. Digital advertising is a “must-have” for the brand, because one of out three consumers are researching products online before they purchase, he said at the Interactive Advertising Bureau’s “The Future of Display” event.

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Facebook has little effect on what you buy online

While Google is “super nervous” about the growth of Facebook, here’s one data point to put the search company at ease for right now.

According to a Goldman Sachs survey, social sites have very little influence over online shopping decisions. Search engines, and recommendation engines have a much greater influence.

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Infographic: Every online marketing tactic in one place

Another great visual guide to print and hang on your wall. Very comprehensive and provides context with a timeline on what to launch when. You will need to click the image a couple of times to zoom in. It gets large so you can read the detail.

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Will local advertising bypass search?

A little over a year and a half ago, Google legitimately cracked the local advertising market for the first time with the release of their iPhone application, which returned localised results to users based on GPS coordinates. At the time it seemed a revelation. However, 18 months is a long time on the web. And while Google has remained stagnant on the matter (for once), others have marched straight past them.

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The SEO ZEN Master musings on SEO strategy

The SEO Zen Master Max Sim Max on LinkedIN Mad Max Blog As an SEO, you cannot help feeling at times like a young upstart. After all, what right have you to tell editors twice your age how to write, let alone advise the CIO on how to relaunch a site safely. There is nothng more that […]

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