How to make more money with lead nurturing
Posted: 30/06/2010
Good article here on the lead nurturing process defining what it is, how it works and even relevance to the social media marketing process.
Category: SOCIAL NETWORKING STRATEGY
Twitter Moms Care for Content over Coupons
Posted: 28/06/2010
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One thing to note is the importance of humor and enjoying the process of shopping not just the transaction in and of itself. See article here.
Where Facebook makes money
Posted: 19/05/2010
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$500 million pie with a mix of self service and engagement ads.
Social CRM – for the Agile 5000 only
Posted: 03/05/2010
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A key assumption to success in Social CRM is the hard work that goes into building relationships before the sales process starts. New tools accommodate the workflow and time management critical to success using new “Social Sales” tactics.
Why Twitter Ads Might Actually Work
Posted: 30/04/2010
By: admin
I am one of those who HATES ads. However, this article makes a good case with some obvious indicators of potential success in the Twitter medium. Twitter is a Social Medium where money is made though participation. I would characterize participation as a form of sales support, not just straight…
Social Networking overtaking Email?
Posted: 14/04/2010
By: admin
Interesting chart from Business Insider. It indicates both the number of users and minutes spent on Social Networking has overtaken email. The growth of users is not as dramatic, but the actual time and usage gap has dramatically increased since 2007. I am a die hard direct marketer but also…
Averting disaster with social media
Posted: 08/04/2010
By: admin
This is a good article that highlights the risks of participating in Social Media. It takes very little to turn your own audience against you when not using the proper tone and when not considering the impacts of how you administer your own places and spaces. See my previous article on Nestle…
The Godfather on Social Media (It’s just business)
Posted: 05/04/2010
By: admin
As a fan of the Godfather, I love this article that translates his fundamental business practices into strategies for social media. Some great quotes and good advice. Lots of hard work, good listening and cultivating influence with friends delivers the goods. Here is a link to the article. Read and profit. Cheers,Rick SpecialeMyCMO –…
50% of Social Site users log in first thing
Posted: 24/03/2010
By: admin
Good article from Silicon Valley Insider “Almost Half of You Are Checking Facebook As Soon As You Wake Up”. 15% of these people in the sample did so to check the news.
Social Media Resources You May Have Missed
Posted: 20/03/2010
By: admin
- Category: PRODUCTIVITYSOCIAL NETWORKING STRATEGY
This is an article from mashable called ’11 essential social media resources you may have missed.’ A lot of good information in this post including tips for B2B marketers, small businesses and using social media to ignite your brand! See article here Rick S.MyCMO – Directorwww.xeesm.com/speciale