Posted: 18/02/2010
Powerpoint slides are both the bane of my existence and the most important communication tool in business. Powerpoint disciplines the user to condense ideas with visuals and few words for easy easy consumpition by viewers. Slides can include video, images and graphics. My best slide packs start with a story…
Posted: 01/02/2010
My CMO Partner offer (Performance Advertising) — you get 2,500 unique visitors (unique clicks) to your consumer campaign landing page for only $1,000. We are so confident of the value of the visitors we bring to your campaign that we offer pixel tracking (yours or ours) to gauge acquisition rates…
Posted: 01/02/2010
Death of a salesman? Not so fast. Social Media and marketing cannot touch this! Outrageous video excerpt from The Office with Dwight Schrute accepting Salesman of the Year award. (Plagiarising a famous historical speech from Mussolini)
Posted: 19/01/2010
I remember graduating from college in 1992 and my dad took me to this movie. Just to get me going, he leaned over with a sinister look and said, “That is what you are in for, it is tough out there!” He laughed just to let me know he was…
Posted: 16/01/2010
Infographics are an innovative way to convey complex relationships and concepts in a way that lay people can easily interpret and understand. This video is an excellent showcase of how a professor uses infographics to explain world health trends.
Posted: 05/01/2010
Here are two good sources I found but glad to hear if anyone finds other better definitions. As the appetite for information increases, marketers have to find ways to demonstrate complex concepts concisely and visually in order to sell initiatives to either the public or senior management. Good related article…
Posted: 24/12/2009
Nicki has over 12 years experience as a public relations consultant and finance journalist and editor with Australian and International media companies, including News Corporation, Fairfax Media and Dow Jones. She has most recently worked as Media and Editorial Director with the consulting firm BlueChip Communications. Nicki has good relationships…
Posted: 24/12/2009
With over 20 years of experience building online applications from commercial search to full featured communities, Mittelmark is a proven performer.Mittelmark via his company Venture Logic is now focused on online application development specializing in Web2.0, integrated ad products, interface shells.Venture Logic assists companies to deploy online interfaces in a…
Posted: 24/12/2009
Howard Draft, the executive chairman of DraftFCB, which is one of the big agencies inside the Interpublic Group (IPG) warned his traditional agency peers: “If we cannot calculate our return on investment, don’t worry- someone else will. We know the McKinsey’s and the Accenture’s of the world are standing in…
Posted: 24/12/2009
Abramo Ierardo, aka The Data Guy, is Managing Director of Action Mailing Lists (AML), one of Australia’s largest list brokers.He has worked in the DM space for over 15 years with a career that encompasses broadcast, print media, direct mail and email marketing.He has supplied prospect lists for over 400…