A key assumption to success in Social CRM is the hard work that goes into building relationships before the sales process starts. New tools accommodate the workflow and time management critical to success using new “Social Sales” tactics.
Blogs
Why Twitter Ads Might Actually Work
Posted: 30/04/2010
By: admin
I am one of those who HATES ads. However, this article makes a good case with some obvious indicators of potential success in the Twitter medium. Twitter is a Social Medium where money is made though participation. I would characterize participation as a form of sales support, not just straight…
Social Networking overtaking Email?
Posted: 14/04/2010
By: admin
- Category: E-mail Marketing, SOCIAL NETWORKING STRATEGY,
Interesting chart from Business Insider. It indicates both the number of users and minutes spent on Social Networking has overtaken email. The growth of users is not as dramatic, but the actual time and usage gap has dramatically increased since 2007. I am a die hard direct marketer but also…
Averting disaster with social media
Posted: 08/04/2010
By: admin
This is a good article that highlights the risks of participating in Social Media. It takes very little to turn your own audience against you when not using the proper tone and when not considering the impacts of how you administer your own places and spaces. See my previous article on Nestle…
The Godfather on Social Media (It’s just business)
Posted: 05/04/2010
By: admin
As a fan of the Godfather, I love this article that translates his fundamental business practices into strategies for social media. Some great quotes and good advice. Lots of hard work, good listening and cultivating influence with friends delivers the goods. Here is a link to the article. Read and profit. Cheers,Rick SpecialeMyCMO –…
50% of Social Site users log in first thing
Posted: 24/03/2010
By: admin
Good article from Silicon Valley Insider “Almost Half of You Are Checking Facebook As Soon As You Wake Up”. 15% of these people in the sample did so to check the news.
Social Media Resources You May Have Missed
Posted: 20/03/2010
By: admin
- Category: PRODUCTIVITY, SOCIAL NETWORKING STRATEGY,
This is an article from mashable called ’11 essential social media resources you may have missed.’ A lot of good information in this post including tips for B2B marketers, small businesses and using social media to ignite your brand! See article here Rick S.MyCMO – Directorwww.xeesm.com/speciale
Nestle Social Media: “Nestea” plunge in sentiment and how to fix
Posted: 20/03/2010
By: admin
This is a repost of an old blog as Nestle’s challenges with social media continue. As a Social Media practitioner, I like to observe what blue chip companies are doing in this space and had a good chat with a senior level manager at Nestle several weeks ago to see…
Free tools for social media optimization
Posted: 18/03/2010
By: admin
I like these ‘cookbook’ style articles with tools and tricks. There is a decent discussion included with this article as well. Note that I have not vetted this list of products, but howsociable.com has received most of the positive mention in this piece. Tools mentioned include: howsociable.com – Social visibility scoreknowem.com – Profile building toolSocial…
Someone Stealing Your Ideas? Let Them.
The stealing of ideas is a classic office politics headache for those who are ambitious and view the uniqueness of ideas as the currency for vertical upward movement in an organisation. I found this article from BNET that makes good points on the subject. The question is…do people get ahead with brilliant…
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