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Tag: ‘cloud computing’

IBM Buys Unica – Marketing Analytics play

IBM is making some exciting moves into the marketing and analytics space. They have already purchased Cognos (TM1) and the SPSS statistical software company. Now they have also acquired UNICA, a company offering software my colleagues have termed as a more usable mechanism for conducting sophisticated analytics and predictive modeling. Unica was a clear choice […]

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Salesforce Social Media Application: Chatter

This is a youtube video posted by salesforce explaining their new social media application and how businesses can use it.

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