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Tag: ‘advertising’

MySpace Throws In The Towel, Connects To Facebook

From Mediapost.com by Gavin O’Malley Waving the proverbial white flag, MySpace on Monday said its members can now synchronize posts, and other activity, with their Facebook profiles. To some, the move represents a last-ditch effort by the once reigning social network to live on by riding the coattails of Facebook’s unprecedented global success. “It makes you …

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Consumers focus on savings not sprees

A recent consumer study reported in Brandweek confirms many of my suspicions.

“As the economic downturn has persisted, marketers have comforted themselves with the thought that a lot of pent-up demand must be accumulating. But a survey issued this month by Deloitte and the Harrison Group gives reason to wonder whether this reservoir of demand actually exists.”

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Social Network Ad Spending to Approach $1.7 Billion This Year

Social network advertising is getting renewed attention in 2010. The US’s gradual economic recovery, combined with marketers’ incessant focus on reaching consumers in social media, has led companies to make big increases in social network ad spending in the first half of 2010.

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Google Tries Freebasing

Good article that talks about Google buying company Freebase, a free collaborative database. More interesting is a host of other acuisitions making up a veritable buying spree. Business Insider SAI, the author even offered grades on other acquisitions not listed below.

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23 Essential Social Media Resources You May Have Missed

This is from Mashable.com with some interesting resources for those who are already savvy with social media. Enjoy!

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Print Misses The Ad Recovery

Advertisers are skipping print because, “they see no reason to rush back to newspapers, where ad prices are high and audience response ordinarily cannot be quantified as easily as it can on Google Analytics (which also happens to be free)” See article here.

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Where Facebook makes money

$500 million pie with a mix of self service and engagement ads.

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Why Twitter Ads Might Actually Work

I am one of those who HATES ads. However, this article makes a good case with some obvious indicators of potential success in the Twitter medium.

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Performance Advertising Offer

My CMO Partner offer (Performance Advertising) — you get 2,500 unique visitors (unique clicks) to your consumer campaign landing page for only $1,000. We are so confident of the value of the visitors we bring to your campaign that we offer pixel tracking (yours or ours) to gauge acquisition rates and measure the effectiveness of your buy.

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