Marketing Services

Steve Job Presentation Genius (Download)

Posted Dec 6 2011 by Rick in Copywriting, In the news, Productivity with 0 Comments

In case you missed it, you can download the Steve Jobs guide to presenting for impact. A very short and useful read for anyone.

Here’s Why Agencies Have To Buy Online Ads To Go With TV Ads

Posted Oct 1 2011 by Rick in Ad optimisation, In the news, Market Research, Media Buying, Mobile Marketing, Performance Advertising with 0 Comments

50% of people remembered a brand they saw in TV ads. That’s nice, but 74% of people remembered the same brand after they saw in TV and online ads

Hidden Persuaders II

Posted Sep 29 2011 by Rick in Ad optimisation, In the news, Market Research, Media Buying, Search Engine Marketing, Social Media Monitoring, Web Articles with 0 Comments

A marketing guru reveals some of the secrets of his profession…psychological tricks that the advertising industry used to make Americans want stuff, instantly transforming the image of America’s advertising executives from glamorous Mad Men into servants of Mephistopheles.

Podcast: Groupon Has To Pivot Out Of The Daily Email Deals Business If It Wants To Survive

Posted Aug 11 2011 by Rick in E-mail Marketing, E-Mail Marketing, In the news, Performance Advertising, Productivity with 0 Comments

This podcast looks at a Groupon, one of the newer online business models and challenges the viability of relying on email for the long term.

Infographic: How Affiliate Marketing Works

Posted May 31 2011 by Rick in E-mail Marketing, In the news, List Buying, Marketing performance strategy, Marketing ROI platforms, Media Buying, Pay for Performance advertising, Productivity, Retention and Acquisition Strategy with 0 Comments

Affiliate marketing is one of the shadier but legitimately useful marketing techniques for acquisition. The diagram below provides a nice visual representation of how the process works and how compensation is attributed for lead generation.

Forget Social Media ROI

Posted Apr 19 2011 by Rick in In the news, Marketing ROI platforms, Productivity, Social Media Monitoring with 0 Comments

Currently, there’s a lot of talk about social media ROI and monitoring, which by itself is an indicator that social media marketing is maturing. That doesn’t necessarily translate to action, however, since there’s a lot of confusion around what to track and how to track it.

Facebook has little effect on what you buy online

Posted Apr 15 2011 by Rick in Ad optimisation, In the news, Marketing ROI platforms, Media Buying, My CMO Services, Performance Advertising, Productivity, Search Engine Marketing, Social Media Monitoring, Uncategorized with 0 Comments

While Google is “super nervous” about the growth of Facebook, here’s one data point to put the search company at ease for right now.

According to a Goldman Sachs survey, social sites have very little influence over online shopping decisions. Search engines, and recommendation engines have a much greater influence.

The Future of Direct Marketing looks bright

Posted Apr 6 2011 by Rick in Consulting, E-mail Marketing Strategy, In the news, Marketing ROI platforms, Marketing Services, My CMO Services, Productivity with 0 Comments

Considering the industry it’s in, it might sound strange to say that direct marketing has an image problem. But, it does. It’s not cool or hip or seen as the next big thing.Direct marketing is not a channel, it’s a practice, and it is about instigating a direct response from a consumer through targeted communication.

Coca Cola reduces ad spend 6.6% for Social Media

Posted Mar 25 2011 by Rick in In the news, Productivity, Social Media Monitoring, Social Networking Strategy with 0 Comments

The Grocer recently published its Top 100 advertisers report and showed that Coca-Cola cut ad spend by 6.6% in 2010 and invested more in social media.

Infographic: Every online marketing tactic in one place

Posted Mar 14 2011 by Rick in Ad optimisation, E-mail Marketing, E-Mail Marketing, E-mail Marketing Strategy, In the news, Marketing performance strategy, Marketing ROI platforms, Media Buying, My CMO Services, Pay for Performance advertising, Productivity, Promotion Strategy, Retention and Acquisition Strategy with 0 Comments

Another great visual guide to print and hang on your wall. Very comprehensive and provides context with a timeline on what to launch when. You will need to click the image a couple of times to zoom in. It gets large so you can read the detail.

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