Posted: 05/01/2010
Here are two good sources I found but glad to hear if anyone finds other better definitions. As the appetite for information increases, marketers have to find ways to demonstrate complex concepts concisely and visually in order to sell initiatives to either the public or senior management. Good related article…
Posted: 05/01/2010
Excellent visual diagram of how to capture the search process and connect it with multiple web based entities and tactics that build buyer confidence in your product.
Posted: 05/01/2010
I like the site Designcrowd and they did a great job on designing logos for me. The site allows you to post a brief where designers all over the world do mock up designs for you. It lets you choose the best one and the price is very reasonable. THe process works…
Posted: 05/01/2010
This is a youtube video posted by salesforce explaining their new social media application and how businesses can use it.
Posted: 03/01/2010
Check out the article and campaigns here (retweet from g2m) http://bit.ly/4CdhOm – Rick S
Posted: 24/12/2009
Howard Draft, the executive chairman of DraftFCB, which is one of the big agencies inside the Interpublic Group (IPG) warned his traditional agency peers: “If we cannot calculate our return on investment, don’t worry- someone else will. We know the McKinsey’s and the Accenture’s of the world are standing in…