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Tag: ‘risk management’

How to solve the speed vs quality challenge with Agile

This is a great article that touches on the real challenges of delivering marketing and technology programs for now. It is not good enough to be “Agile” to speed things up. The question is how the business or the organisation applies Agile concepts as there are both good and bad ways to do so. There […]

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The ROI Of Social Media Marketing: More Than Dollars And Cents

SOURCE: Forrester Research Blog “Augie Ray’s Blog” Posted by Augie Ray on July 19, 2010 Brands are making plenty of money in social media:  Dell Outlet’s Twitter account has generatedmillions for Dell, the Intel Channel Voice community has decreased costs by eliminating the need for expensive in-person events and P&G used media mix modeling to demonstrate […]

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