Problem

Costly and complex custom content to be delivered by email to different state based listener groups. Operational overhead required two designers and one producer headcount for five state based radio stations. Also seeking a 40% reduction in CRM system costs with alternative license service.

Solution

Tailored visual content management solution that sits on top of the email system, requires no designers or coding and streamlines testing. Dynamic and visual email presentation that can be tailored by state/station or other segmentation.

Result

Headcount requirement reduced from three to one or a 66% reduction in overhead costs. Eliminated stress of production and reduced error rate substantially with easy quality control testing module. Allowed more creativity and expressiveness with messaging. With production ease, allowed for more frequent marketing and messaging. Custom built CRM application reduced annual software license cost by 40%.