Marketing
Our process
We audit your marketing activities to deliver a framework for future activity covering all the key channels in your marketing mix. Based on the data, findings and results of the audit, we develop a strategy and implement marketing programs based on your goals..
Leverage the Marketing Mix
MyCMO leverages a team of experienced Marketing professionals that enables you to achieve business growth across a variety of Digital and Non-Digital channels that include:
- Organic Search (SEO)
- Paid Search (PPC)
- Social Media Marketing
- Promotion
- CRM and Email Marketing
Organic Search (SEO)
Here are reasons why SEO is essential
- Google currently has over 85% of the search engine market
- Consumers do ~70% of purchasing research online before getting into a sales conversations
- 49% of marketers report that SEO has the best ROI of any marketing channel
- 93% of online experiences start with a search engine.
- Sponsored listings and online ads receive only 24.6% of clicks.
75% of people never scroll past the first page of search engines. If your products and services are not ranking on the first page, you are losing customers and market share. 93% of online experiences start with a search engine.
Done correctly, using ethical ‘white-hat’ techniques, optimisation helps drive a higher quality and quantity of visitors to your website. It promotes your brand, creates awareness and generates more leads than any other marketing initiative.
However, Google continually changes its algorithms making it more and more challenging to secure a first page listing. Paid listings are also squeezing valuable space for organic search results that you need.
Whilst Google rewards businesses that spend on search ads whilst making Organic search more and more difficul. The degree of difficulty is increasing so the need for a specialist SEO agency is as critical as ever. With the right expert, SEO remains a strong Return on Investment for businesses that are focused on quality content and a well designed website.
Working with MyCMO can help you optimise your website for high quality organic search results as one of the best ways to maximise ROI from your digital marketing spend.
We recommend a healthy mix of both ON and OFF page SEO combined with Paid Search to deliver a mix of both short and long term results. More importantly, this blend of activity is designed around a plan to position your business as the leader in its category over time. This delivers long-term benefits of getting the best chance to rank higher on search engine results pages and achieve the ROI on your marketing spend that you need.
Paid Search (PPC)
Social Media
Social Media offers a blend of global audience scale and the ability to directly interact with prospects and customers. These platforms are also equiped with a full set of display ad and search engine functions that are both free for users and paid for marketers.
Social Media offers a blend of global audience scale and the ability to directly interact with prospects and customers. These platforms are also equiped with a full set of display ad and search engine functions that are both free for users and paid for marketers.
CRM and Email Marketing
Email is one of the most effective and long standing digital marketing mediums spanning the last decade.
Channels like Search and Social Media emerged as more trendy channels for a period of time but the email channel is well positioned to re-emerge as a preferred channel that leverages data, segmentation and personalisation.
With the demise of cookie and javascript tracking, email and its heritage with 1st party data fits the new wave of trust building marketing programs. These programs are focused on personalisation, retention and “earning the trust of customers in the exchange of value for information”.
One of the most attractive aspects of this channel is its reputation for the highest return on investment (ROI) measures amongst other options that include SEO, PPC and Social Media. Here are some interesting stats on email that make it attractive with visuals below.
Not only can you see an incredible 4,400% ROI, but the other advantages include:
- You get the opportunity to build up meaningful relationships with prospective customers
- You can contact the decision-maker directly, rather than crossing your fingers and hoping for the best with PPC
- A significant majority of emails are read on mobile devices
- Email works well with Social Media in building customer lists and interactions
- The number of email users has been growing and is projected to continue doing so
The challenge for email is that it takes time to grow a customer base and large customer lists require a significant investment in proper professional CRM/Email programs to get the most out of retention and lifecycle marketing programs.
Overall, the benefits of email far outweigh the challenges. Just like the other channels, email needs to be used in the right context and program mix to get the best results.
Promotion
Promotion is one of the specialties of MyCMO as a technique that predates digital marketing and is frequently used in tandem with loyalty programs to achieve marketing objectives such as retention and repeat purchase.