Posted: 25/03/2011
By: admin
“This article shows evidence that Coke ‘gets it’ with social media. It’s not about start and stop promotion tactics, it’s about long term engagement. The willingness to cut ad budget shows a focus on overall return.” Rick, MyCMO ARTICLE ———– The Grocer recently published its Top 100 advertisers report and showed…
Posted: 18/09/2010
By: admin
Source: MarketingProfs.com 10 Tips for Generating New Prospects Podcast “Marketing firms should have 8 to 10 clients on the roster,” says David C. Baker, president of ReCourses, a business consultancy working exclusively with small marketing firms. They also should assume they will turn over their client base completely every two to…
Posted: 09/09/2010
By: admin
Sourced from MediaPost News by Laurie Sullivan, September 8, 2010, 6:47 PM Research conducted at the Massachusetts Institute of Technology (MIT) could provide insights for technologists designing the next wave of social networks. The two-year study spearheaded by Damon Centola, an assistant professor at the MIT Sloan School of Management, suggests that…
Posted: 03/09/2010
By: admin
Nice summary piece by LeadSloth for assessing the vale of your leads. SourceComplexity of sales processRecencyActivity level – leads who respond to what you sendFatigue – list fatigue or too much email/promotionsOpportunitiesFit with ideal customer profile
Posted: 27/08/2010
By: admin
The SEO Zen Master Max Sim Max on LinkedIN Mad Max Blog As an SEO, you cannot help feeling at times like a young upstart. After all, what right have you to tell editors twice your age how to write, let alone advise the CIO on how to relaunch a site…
Posted: 20/08/2010
By: admin
So far, most of us have been thinking about social media as a marketing tool. But have you thought about it as a product? “A product?” you might be asking, “Do you mean something like a new Web service or app?” Astute question, but no: I’m not talking about creating…
Posted: 16/08/2010
By: admin
I like this article from Socialmediatoday not only reviewing the stages of integrated marketing but touching on the disconnect between organisational expectations and time frames for returns vs. what the customer’s expectations are. According to this piece, the process is said to take 2 years! Considering the high turnover workforce, how many…
Posted: 14/04/2010
By: admin
Interesting chart from Business Insider. It indicates both the number of users and minutes spent on Social Networking has overtaken email. The growth of users is not as dramatic, but the actual time and usage gap has dramatically increased since 2007. I am a die hard direct marketer but also…
Posted: 05/04/2010
By: admin
As a fan of the Godfather, I love this article that translates his fundamental business practices into strategies for social media. Some great quotes and good advice. Lots of hard work, good listening and cultivating influence with friends delivers the goods. Here is a link to the article. Read and profit. Cheers,Rick SpecialeMyCMO –…
Posted: 12/02/2010
By: admin
Nice blog post and spirited discussion debunking old sales techniques and illustrating what works today. This article takes the interesting step of blurring the line between both B2C and B2B marketing. Sometimes what seems like common sense ends up being genius because no one actually executes this properly. Buyers are…