This is a repost of an old blog as Nestle’s challenges with social media continue. As a Social Media practitioner, I like to observe what blue chip companies are doing in this space and had a good chat with a senior level manager at Nestle several weeks ago to see what their ambitions were. We …
Your sales process is old – and it sucks
Nice blog post and spirited discussion debunking old sales techniques and illustrating what works today. This article takes the interesting step of blurring the line between both B2C and B2B marketing. (Click image to read article) Sometimes what seems like common sense ends up being genius because no one actually executes this properly. Buyers are …
Why Brands are Becoming Media
Posted Feb 11 2010 by Rick
in Consulting, In the news, Marketing Services, Retention and Acquisition Strategy, Social Networking Strategy, Web Articles with 0 Comments
I like how these articles define different types of media, the role, benefit and challenges of using them. The types of media are called: – Owned Media – Paid Media – Earned Media Earned Media is the channel that comprises social selling. The articles go on to provide good diagrams and charts. Articles here for …