Posted: 13/06/2011
By: admin
Good blog post I found from Shanelle Newton (onlineexpert.com.au) and Amy Sample Ward. Today I am simply going to regurgitate an excellent blog post that I read yesterday by my favourite social media strategist, Amy Sample Ward. Crowd or community sourcing are definitely worthy tactics in a social media strategy, but they…
Posted: 25/03/2011
By: admin
“This article shows evidence that Coke ‘gets it’ with social media. It’s not about start and stop promotion tactics, it’s about long term engagement. The willingness to cut ad budget shows a focus on overall return.” Rick, MyCMO ARTICLE ———– The Grocer recently published its Top 100 advertisers report and showed…
Posted: 25/08/2010
By: admin
Harvard Business School Case Study (Working Paper) February 26, 2009 ——- Here is an interesting find on twitter (rt@agotthelt), which looks to be a working paper aimed for publishing as one of the those famous Harvard Business School Case Studies. This is an academic paper with a scientific approach and…
Posted: 19/08/2010
By: admin
The explosion of social networking sites over the past decade has facilitated a transformation in the way we communicate with each other. Here we look at some of these communities with over 1 million users, both active and defunct.
Posted: 30/06/2010
By: admin
This is a recurring theme throughout the last couple of years. Social Media continues to be a dalliance rather than fully understood commitment by the business community. This article identifies a key performance indicator that would trigger more investment both inside companies and from the venture capital community – having BOTH users…
Posted: 30/06/2010
By: admin
Good article here on the lead nurturing process defining what it is, how it works and even relevance to the social media marketing process.
Posted: 14/04/2010
By: admin
Interesting chart from Business Insider. It indicates both the number of users and minutes spent on Social Networking has overtaken email. The growth of users is not as dramatic, but the actual time and usage gap has dramatically increased since 2007. I am a die hard direct marketer but also…
Posted: 05/04/2010
By: admin
As a fan of the Godfather, I love this article that translates his fundamental business practices into strategies for social media. Some great quotes and good advice. Lots of hard work, good listening and cultivating influence with friends delivers the goods. Here is a link to the article. Read and profit. Cheers,Rick SpecialeMyCMO –…
Posted: 20/03/2010
By: admin
This is a repost of an old blog as Nestle’s challenges with social media continue. As a Social Media practitioner, I like to observe what blue chip companies are doing in this space and had a good chat with a senior level manager at Nestle several weeks ago to see…
Posted: 12/02/2010
By: admin
Nice blog post and spirited discussion debunking old sales techniques and illustrating what works today. This article takes the interesting step of blurring the line between both B2C and B2B marketing. Sometimes what seems like common sense ends up being genius because no one actually executes this properly. Buyers are…