Tag: social media

Community Sourcing vs. Crowd Sourcing

Good blog post I found from Shanelle Newton (onlineexpert.com.au) and Amy Sample Ward. Today I am simply going to regurgitate an excellent blog post that I read yesterday by my favourite social media strategist, Amy Sample Ward. Crowd or community sourcing are definitely worthy tactics in a social media strategy, but they…

Google more important than Facebook for purchasing decisions

Source: Business Insider SAI Author: Jay Yarow | June 1, 2011 As Facebook grows, one concern for Google is that users could eventually turn away from traditional search and instead ask their friends for advice and answers. So far, that’s not happening according to the chart below from Bank Of America Merrill Lynch. When consumers want to…

Forget Social Media ROI

Are you tracking social media ROI? If so, you’re part of a small minority. Currently, there’s a lot of talk about social media ROI and monitoring, which by itself is an indicator that social media marketing is maturing. That doesn’t necessarily translate to action, however, since there’s a lot of confusion…

Coca Cola reduces ad spend 6.6% for Social Media

“This article shows evidence that Coke ‘gets it’ with social media. It’s not about start and stop promotion tactics, it’s about long term engagement. The willingness to cut ad budget shows a focus on overall return.” Rick, MyCMO ARTICLE ———– The Grocer recently published its Top 100 advertisers report and showed…

Podcast: How Zappos made millions on Culture and Customer Service

We live in a time where the good guys can win — Tony Hsieh, CEO, Zappos (CLICK IMAGE ABOVE FOR HIS PODCAST) I enjoyed this podcast discussing the extraordinarily successful online retailer Zappos. Why care about Zappos? Amazon bought them for a very cool $880 million in late 2009. Zappos was…

MIT Study Suggests Social Networks Influence Behavior

Sourced from MediaPost News by Laurie Sullivan, September 8, 2010, 6:47 PM Research conducted at the Massachusetts Institute of Technology (MIT) could provide insights for technologists designing the next wave of social networks. The two-year study spearheaded by Damon Centola, an assistant professor at the MIT Sloan School of Management, suggests that…

MySpace Throws In The Towel, Connects To Facebook

From Mediapost.com by Gavin O’Malley Waving the proverbial white flag, MySpace on Monday said its members can now synchronize posts, and other activity, with their Facebook profiles. To some, the move represents a last-ditch effort by the once reigning social network to live on by riding the coattails of Facebook’s unprecedented…

Social Network Ad Spending to Approach $1.7 Billion This Year

6.7% of all US online ad spending to go toward social networks this year Social network advertising is getting renewed attention in 2010. The US’s gradual economic recovery, combined with marketers’ incessant focus on reaching consumers in social media, has led companies to make big increases in social network ad…

23 Essential Social Media Resources You May Have Missed

This is from Mashable.com with some interesting resources for those who are already savvy with social media. Enjoy! 10 Cool Facebook Status Tips and TricksHere are 10 how-to tips to help you get the most out of your Facebook status update, from features to apps, Easter eggs, jokes and more.13…

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