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Tag: ‘social media’

Community Sourcing vs. Crowd Sourcing

Good blog post I found from Shanelle Newton (onlineexpert.com.au) and Amy Sample Ward. Today I am simply going to regurgitate an excellent blog post that I read yesterday by my favourite social media strategist, Amy Sample Ward. Crowd or community sourcing are definitely worthy tactics in a social media strategy, but they are not for […]

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Google more important than Facebook for purchasing decisions

As Facebook grows, one concern for Google is that users could eventually turn away from traditional search and instead ask their friends for advice and answers. So far, that’s not happening according to the chart below from Bank Of America Merrill Lynch. When consumers want to research buying something, Google is still the primary option. Only 1% of 418 people surveyed say they ask friends on Facebook about the product.

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Forget Social Media ROI

Currently, there’s a lot of talk about social media ROI and monitoring, which by itself is an indicator that social media marketing is maturing. That doesn’t necessarily translate to action, however, since there’s a lot of confusion around what to track and how to track it.

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10 measures of Facebook ROI for your brand

It is essential that companies clarify success metrics before launching their social media marketing and advertising initiatives. Here are ten measures of social media marketing ROI. There are others and, of course, these are mix-and-match based on your brand strategy.

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Coca Cola reduces ad spend 6.6% for Social Media

The Grocer recently published its Top 100 advertisers report and showed that Coca-Cola cut ad spend by 6.6% in 2010 and invested more in social media.

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Podcast: How Zappos made millions on Culture and Customer Service

“We live in a time where the good guys can win”
Tony Hsieh, CEO, Zappos
I enjoyed this podcast discussing the extraordinarily successful online retailer Zappos. Why care about Zappos? Amazon bought them for a very cool $880 million in late 2009. Zappos was bought due to its success

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MIT Study Suggests Social Networks Influence Behavior

Sourced from MediaPost News by Laurie Sullivan, September 8, 2010, 6:47 PM Research conducted at the Massachusetts Institute of Technology (MIT) could provide insights for technologists designing the next wave of social networks. The two-year study spearheaded by Damon Centola, an assistant professor at the MIT Sloan School of Management, suggests that events on social networks can […]

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MySpace Throws In The Towel, Connects To Facebook

From Mediapost.com by Gavin O’Malley Waving the proverbial white flag, MySpace on Monday said its members can now synchronize posts, and other activity, with their Facebook profiles. To some, the move represents a last-ditch effort by the once reigning social network to live on by riding the coattails of Facebook’s unprecedented global success. “It makes you […]

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Making the ROI case for social media

From B2B Magazine Paul Gillin Story posted: August 16, 2010 – 6:01 am EDT Executives eager to avoid getting involved in the whole social media thing frequently cite lack of clear return on investment as a shortcoming. It’s time to put that misperception to bed. The Internet is the most measurable medium ever invented, and […]

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Social Network Ad Spending to Approach $1.7 Billion This Year

Social network advertising is getting renewed attention in 2010. The US’s gradual economic recovery, combined with marketers’ incessant focus on reaching consumers in social media, has led companies to make big increases in social network ad spending in the first half of 2010.

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