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Tag: ‘social media strategy’

Nestle Social Media: “Nestea” plunge in sentiment and how to fix

This is a repost of an old blog as Nestle’s challenges with social media continue. As a Social Media practitioner, I like to observe what blue chip companies are doing in this space and had a good chat with a senior level manager at Nestle several weeks ago to see what their ambitions were. We …

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Social Media Resources You May Have Missed

This is an article from mashable called ’11 essential social media resources you may have missed.’ A lot of good information in this post including tips for B2B marketers, small businesses and using social media to ignite your brand! See article here Rick S. MyCMO – Director www.xeesm.com/speciale

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Social Media Selling Principals

I like this presentation that connects the concept of social media with sales. I touch on some of this in a prvious post, but like the way it is presented here so I thought it was worth another plug. Enjoy! The Principle of Social Selling View more documents from Axel Schultze. Rick Speciale xeesm.com/speciale

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Social Media and Email use highly related

This article from eMarketer provides statistics that “social networking and email use are actually more related than previously thought”. Key points made include email addresses used in social media sites tend to match the users primary email address and social media users tend to use email more than those who do not use social media …

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