Tag: social media strategy
Interesting chart from Business Insider. It indicates both the number of users and minutes spent on Social Networking has overtaken email. The growth of users is not as dramatic, but the actual time and usage gap has dramatically increased since 2007. I am a die hard direct marketer but also…
This is a good article that highlights the risks of participating in Social Media. It takes very little to turn your own audience against you when not using the proper tone and when not considering the impacts of how you administer your own places and spaces. See my previous article on Nestle…
As a fan of the Godfather, I love this article that translates his fundamental business practices into strategies for social media. Some great quotes and good advice. Lots of hard work, good listening and cultivating influence with friends delivers the goods. Here is a link to the article. Read and profit. Cheers,Rick SpecialeMyCMO –…
Good article from Silicon Valley Insider “Almost Half of You Are Checking Facebook As Soon As You Wake Up”. 15% of these people in the sample did so to check the news.
This is an article from mashable called ’11 essential social media resources you may have missed.’ A lot of good information in this post including tips for B2B marketers, small businesses and using social media to ignite your brand! See article here Rick S.MyCMO – Directorwww.xeesm.com/speciale
This is a repost of an old blog as Nestle’s challenges with social media continue. As a Social Media practitioner, I like to observe what blue chip companies are doing in this space and had a good chat with a senior level manager at Nestle several weeks ago to see…
I like this presentation that connects the concept of social media with sales. I touch on some of this in a prvious post, but like the way it is presented here so I thought it was worth another plug. Enjoy! The Principle of Social Selling View more documents from Axel Schultze. Rick Speciale…
This article from eMarketer provides statistics that “social networking and email use are actually more related than previously thought”. Key points made include email addresses used in social media sites tend to match the users primary email address and social media users tend to use email more than those who do…