Currently, there’s a lot of talk about social media ROI and monitoring, which by itself is an indicator that social media marketing is maturing. That doesn’t necessarily translate to action, however, since there’s a lot of confusion around what to track and how to track it.
Facebook has little effect on what you buy online
Posted Apr 15 2011 by Rick
in Ad optimisation, In the news, Marketing ROI platforms, Media Buying, My CMO Services, Performance Advertising, Productivity, Search Engine Marketing, Social Media Monitoring, Uncategorized with 0 Comments
While Google is “super nervous” about the growth of Facebook, here’s one data point to put the search company at ease for right now.
According to a Goldman Sachs survey, social sites have very little influence over online shopping decisions. Search engines, and recommendation engines have a much greater influence.
How to make more money with lead nurturing
Posted Jun 30 2010 by Rick
in E-mail Marketing, In the news, Marketing ROI platforms, Productivity, Retention and Acquisition Strategy, Social Media Monitoring, Social Networking Strategy, Web Articles, Web Articles with 0 Comments
Good article here on the lead nurturing process defining what it is, how it works and even relevance to the social media marketing process.
How to get investors to buy into Social Media
This is a recurring theme throughout the last couple of years. Social Media continues to be a dalliance rather than fully understood commitment by the business community. This article identifies a key performance indicator that would trigger more investment both inside companies and from the venture capital community – having BOTH users and customers.
Twitter Moms Care for Content over Coupons
One thing to note is the importance of humor and enjoying the process of shopping not just the transaction in and of itself. See article here.
50% of Social Site users log in first thing
Posted Mar 24 2010 by Rick
in Social Media Monitoring, Social Networking Strategy, Web Articles with 0 Comments
Good article from Silicon Valley Insider “Almost Half of You Are Checking Facebook As Soon As You Wake Up”. 15% of these people in the sample did so to check the news.
Free tools for social media optimization
Posted Mar 18 2010 by Rick
in In the news, Social Media Monitoring, Social Networking Strategy, Web Articles with 0 Comments
I like these ‘cookbook’ style articles with tools and tricks. There is a decent discussion included with this article as well.
Favorite tools of Twitter Super Users
Posted Mar 16 2010 by Rick
in Productivity, Social Media Monitoring, Social Networking Strategy with 0 Comments
Good article for those looking for more tools for your Twitter toolkit.