Good blog post I found from Shanelle Newton (onlineexpert.com.au) and Amy Sample Ward. Today I am simply going to regurgitate an excellent blog post that I read yesterday by my favourite social media strategist, Amy Sample Ward. Crowd or community sourcing are definitely worthy tactics in a social media strategy, but they are not for …
MIT Study Suggests Social Networks Influence Behavior
Posted Sep 9 2010 by Rick
in In the news, Marketing ROI platforms, My CMO Services, Productivity, Social Networking Strategy with 0 Comments
Sourced from MediaPost News by Laurie Sullivan, September 8, 2010, 6:47 PM Research conducted at the Massachusetts Institute of Technology (MIT) could provide insights for technologists designing the next wave of social networks. The two-year study spearheaded by Damon Centola, an assistant professor at the MIT Sloan School of Management, suggests that events on social networks can …
Do friends influence purchases in a Social Network?
Harvard Business School Case Study (Working Paper) February 26, 2009 ——- Here is an interesting find on twitter (rt@agotthelt), which looks to be a working paper aimed for publishing as one of the those famous Harvard Business School Case Studies. This is an academic paper with a scientific approach and lots of statistics to back …
How to make more money with lead nurturing
Posted Jun 30 2010 by Rick
in E-mail Marketing, In the news, Marketing ROI platforms, Productivity, Retention and Acquisition Strategy, Social Media Monitoring, Social Networking Strategy, Web Articles, Web Articles with 0 Comments
Good article here on the lead nurturing process defining what it is, how it works and even relevance to the social media marketing process.
Your sales process is old – and it sucks
Nice blog post and spirited discussion debunking old sales techniques and illustrating what works today. This article takes the interesting step of blurring the line between both B2C and B2B marketing. (Click image to read article) Sometimes what seems like common sense ends up being genius because no one actually executes this properly. Buyers are …
Why Brands are Becoming Media
Posted Feb 11 2010 by Rick
in Consulting, In the news, Marketing Services, Retention and Acquisition Strategy, Social Networking Strategy, Web Articles with 0 Comments
I like how these articles define different types of media, the role, benefit and challenges of using them. The types of media are called: – Owned Media – Paid Media – Earned Media Earned Media is the channel that comprises social selling. The articles go on to provide good diagrams and charts. Articles here for …