I love these crazy charts where global blue chip companies see their brand images fall off of a cliff. In this artice from Brand Insider, It shows BP vs. Toyota and Goldman Sachs. These brands are all guilty of negligence with devastating consequences to customers or the environment.
This is a repost of an old blog as Nestle’s challenges with social media continue. As a Social Media practitioner, I like to observe what blue chip companies are doing in this space and had a good chat with a senior level manager at Nestle several weeks ago to see what their ambitions were. We …