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Tag: ‘product management’

How to solve the speed vs quality challenge with Agile

This is a great article that touches on the real challenges of delivering marketing and technology programs for now. It is not good enough to be “Agile” to speed things up. The question is how the business or the organisation applies Agile concepts as there are both good and bad ways to do so. There […]

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Don’t put SEO in the Marketing Team

To do his job and meet his Marketing KPIs, an Enterprise SEO manager has to influence IT, Product, Editorial and Marketing (in roughly that order) and yet he is often hired straight into the marketing team without much consideration as to whether he can influence anything from there. This could be a big mistake.

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