Abramo Ierardo, aka The Data Guy, is Managing Director of Action Mailing Lists (AML), one of Australia’s largest list brokers. He has worked in the DM space for over 15 years with a career that encompasses broadcast, print media, direct mail and email marketing. He has supplied prospect lists for over 400 DM campaigns already this year! More recently, he has been extensively involved with ADMA’s Data Council as it produced a Best Practice document for Data Use and is the author of “The List Report”.