marketing « MyCMO

Steve Job Presentation Genius (Download)

Posted Dec 6 2011 by Rick in Copywriting, In the news, Productivity with 0 Comments

In case you missed it, you can download the Steve Jobs guide to presenting for impact. A very short and useful read for anyone.

Here’s Why Agencies Have To Buy Online Ads To Go With TV Ads

Posted Oct 1 2011 by Rick in Ad optimisation, In the news, Market Research, Media Buying, Mobile Marketing, Performance Advertising with 0 Comments

50% of people remembered a brand they saw in TV ads. That’s nice, but 74% of people remembered the same brand after they saw in TV and online ads

Hidden Persuaders II

Posted Sep 29 2011 by Rick in Ad optimisation, In the news, Market Research, Media Buying, Search Engine Marketing, Social Media Monitoring, Web Articles with 0 Comments

A marketing guru reveals some of the secrets of his profession…psychological tricks that the advertising industry used to make Americans want stuff, instantly transforming the image of America’s advertising executives from glamorous Mad Men into servants of Mephistopheles.

Key Digital Trends for 2011

Posted Apr 24 2011 by Rick in Consulting, In the news, Productivity with 0 Comments

Interesting insights with a continued trend of more projected spend on social media with a majority of advertisers not able to clearly measure ROI on it.

Talking to Your Customer: Leo Burnett’s Behavioral Archetypes

Posted Apr 15 2011 by Rick in In the news, Marketing Products and Tools, Productivity, Promotion Strategy, Retention and Acquisition Strategy, Social Networking Strategy with 0 Comments

Companies struggle with what to say to potential customers and consumers. Too often, they fall back on a recitation of facts and claims:

* We are the leading…
* For over 40 years, we have been…
* Drawing on deep industry expertise, we…
* Headquartered in New York City, we are the…

Messages like these are not only boring, they fail to be relevant and fail to motivate. They do nothing for your marketing.

Facebook has little effect on what you buy online

Posted Apr 15 2011 by Rick in Ad optimisation, In the news, Marketing ROI platforms, Media Buying, My CMO Services, Performance Advertising, Productivity, Search Engine Marketing, Social Media Monitoring, Uncategorized with 0 Comments

While Google is “super nervous” about the growth of Facebook, here’s one data point to put the search company at ease for right now.

According to a Goldman Sachs survey, social sites have very little influence over online shopping decisions. Search engines, and recommendation engines have a much greater influence.

Coca Cola reduces ad spend 6.6% for Social Media

Posted Mar 25 2011 by Rick in In the news, Productivity, Social Media Monitoring, Social Networking Strategy with 0 Comments

The Grocer recently published its Top 100 advertisers report and showed that Coca-Cola cut ad spend by 6.6% in 2010 and invested more in social media.

Podcast – How CMO performance measured (Kaspersky Labs)

Posted Mar 14 2011 by Rick in In the news, Marketing performance strategy, Productivity with 0 Comments

Interview with CMO Randy Drawas from Kaspersky Labs (the fastest growing anti-virus software company in the US). Topics include 1) How are you measured by your CEO, 2) Getting Consumers to act, 3) How do you allocate and manage budget cuts and changes. Worth a listen. Great insights.

When it comes to Marketing Twitter destroys Facebook

Posted Jan 6 2011 by Rick in For Twitter, In the news, Marketing performance strategy, Marketing ROI platforms, Social Networking Strategy with 0 Comments

SOURCE: Business Insider | Eunju Lie | Dec. 13, 2010, 10:29 AM Facebook makes up 78% of all social media traffic; Twitter is a measly 5%. Despite the market share, a study by Social Twist says using Twitter for marketing is the better bet. After analyzing more than one million links on both platforms, researchers found that …

5 Skills Marketing Employees Must Have

Posted Oct 3 2010 by Rick in In the news, Productivity with 0 Comments

Article from Marketing Profs Carlos Hidalgo BIO 08.19.10 Years ago, I helped construct a playground fort at a summer camp. I remember one particularly hot day we were putting on the finishing touches which included cutting the railings for the top decking. A co-worker and I were calling out measurements from the deck to the …

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