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Tag: ‘marketing’

How B2B brands talk past their customers

Strong brands shown to have up to 20% higher EBIT than weak brands but many businesses plagued by “selective listening” neglect marketing and 2 way relationships with customers to their commercial detriment. Here’s what B2B businesses should do.

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What is Agile Marketing and links

Read this post referencing a great comment in LinkedIN groups related to Agile Marketing. Lots of reference material to save in your favorites.

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Steve Job Presentation Genius (Download)

In case you missed it, you can download the Steve Jobs guide to presenting for impact. A very short and useful read for anyone.

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Here’s Why Agencies Have To Buy Online Ads To Go With TV Ads

50% of people remembered a brand they saw in TV ads. That’s nice, but 74% of people remembered the same brand after they saw in TV and online ads

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Hidden Persuaders II

A marketing guru reveals some of the secrets of his profession…psychological tricks that the advertising industry used to make Americans want stuff, instantly transforming the image of America’s advertising executives from glamorous Mad Men into servants of Mephistopheles.

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Key Digital Trends for 2011

Interesting insights with a continued trend of more projected spend on social media with a majority of advertisers not able to clearly measure ROI on it.

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Talking to Your Customer: Leo Burnett’s Behavioral Archetypes

Companies struggle with what to say to potential customers and consumers. Too often, they fall back on a recitation of facts and claims:

* We are the leading…
* For over 40 years, we have been…
* Drawing on deep industry expertise, we…
* Headquartered in New York City, we are the…

Messages like these are not only boring, they fail to be relevant and fail to motivate. They do nothing for your marketing.

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Facebook has little effect on what you buy online

While Google is “super nervous” about the growth of Facebook, here’s one data point to put the search company at ease for right now.

According to a Goldman Sachs survey, social sites have very little influence over online shopping decisions. Search engines, and recommendation engines have a much greater influence.

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Coca Cola reduces ad spend 6.6% for Social Media

The Grocer recently published its Top 100 advertisers report and showed that Coca-Cola cut ad spend by 6.6% in 2010 and invested more in social media.

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Podcast – How CMO performance measured (Kaspersky Labs)

Interview with CMO Randy Drawas from Kaspersky Labs (the fastest growing anti-virus software company in the US). Topics include 1) How are you measured by your CEO, 2) Getting Consumers to act, 3) How do you allocate and manage budget cuts and changes. Worth a listen. Great insights.

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