As social CRM specialists Get Satisfaction found, many consumers who follow brands online are only in it for the perks. Around 40% of Facebook, MySpace and Twitter users in a recent study said they followed brands to get access to discounts and special deals.
Google more important than Facebook for purchasing decisions
As Facebook grows, one concern for Google is that users could eventually turn away from traditional search and instead ask their friends for advice and answers. So far, that’s not happening according to the chart below from Bank Of America Merrill Lynch. When consumers want to research buying something, Google is still the primary option. Only 1% of 418 people surveyed say they ask friends on Facebook about the product.
When it comes to Marketing Twitter destroys Facebook
Posted Jan 6 2011 by Rick
in For Twitter, In the news, Marketing performance strategy, Marketing ROI platforms, Social Networking Strategy with 0 Comments
SOURCE: Business Insider | Eunju Lie | Dec. 13, 2010, 10:29 AM Facebook makes up 78% of all social media traffic; Twitter is a measly 5%. Despite the market share, a study by Social Twist says using Twitter for marketing is the better bet. After analyzing more than one million links on both platforms, researchers found that …
Will local advertising bypass search?
Posted Sep 3 2010 by Rick
in In the news, Marketing ROI platforms, Productivity, Search Engine Marketing, Social Networking Strategy with 0 Comments
A little over a year and a half ago, Google legitimately cracked the local advertising market for the first time with the release of their iPhone application, which returned localised results to users based on GPS coordinates. At the time it seemed a revelation. However, 18 months is a long time on the web. And while Google has remained stagnant on the matter (for once), others have marched straight past them.
MySpace Throws In The Towel, Connects To Facebook
From Mediapost.com by Gavin O’Malley Waving the proverbial white flag, MySpace on Monday said its members can now synchronize posts, and other activity, with their Facebook profiles. To some, the move represents a last-ditch effort by the once reigning social network to live on by riding the coattails of Facebook’s unprecedented global success. “It makes you …
23 Essential Social Media Resources You May Have Missed
Posted Jul 19 2010 by Rick
in In the news, Marketing Products and Tools, Productivity, Social Networking Strategy with 0 Comments
This is from Mashable.com with some interesting resources for those who are already savvy with social media. Enjoy!