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Tag: ‘data marketing’

The Future of Direct Marketing looks bright

Considering the industry it’s in, it might sound strange to say that direct marketing has an image problem. But, it does. It’s not cool or hip or seen as the next big thing.Direct marketing is not a channel, it’s a practice, and it is about instigating a direct response from a consumer through targeted communication.

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IBM Buys Unica – Marketing Analytics play

IBM is making some exciting moves into the marketing and analytics space. They have already purchased Cognos (TM1) and the SPSS statistical software company. Now they have also acquired UNICA, a company offering software my colleagues have termed as a more usable mechanism for conducting sophisticated analytics and predictive modeling. Unica was a clear choice […]

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Abramo Ierardo

Abramo Ierardo, aka The Data Guy, is Managing Director of Action Mailing Lists (AML), one of Australia’s largest list brokers. He has worked in the DM space for over 15 years with a career that encompasses broadcast, print media, direct mail and email marketing. He has supplied prospect lists for over 400 DM campaigns already this year! More recently, he has been extensively involved with ADMA’s Data Council as it produced a Best Practice document for Data Use and is the author of “The List Report”.

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