Posted: 14/06/2014
By: admin
Author – McKinsey & Co.Curator – David EdelmanMedium: Slideshare I like this is a very short but extremely practical guide to understanding the value of marketing to B2B businesses who may tend to neglect this. In fact, the article draws a connection between B2B and B2C marketing – showing how…
Posted: 29/11/2013
By: admin
Very interesting info-graphic on tech #startups. While most would associate this topic with Silicon Valley, there are many other places to look at.. Interested in hearing from those who can comment about doing a start up in New York or Boston vs Silicon Valley or elsewhere. Image compliments of Biz Brain
Posted: 30/11/2011
By: admin
Source: MarketWatch by Jon Friedman Nov. 30, 2011, 12:01 a.m. EST Commentary: Its digital-only sales have hit 100,000 Yes, it is a lightning rod. Like a lot of other well-known enterprises, it is admired by its fans and widely despised by detractors. They carp that the Economist is overrated, prissy and dogmatic. The…
Posted: 29/09/2011
By: admin
Source: The Economist (Schumpeter) September 24, 2011 A marketing guru reveals some of the secrets of his profession VANCE PACKARD was the Malcolm Gladwell of his day, a journalist with a gift for explaining business to the general public. But in his 1957 classic “The Hidden Persuaders”, he out-Gladwelled Gladwell.…
Posted: 11/09/2010
By: admin
We live in a time where the good guys can win — Tony Hsieh, CEO, Zappos (CLICK IMAGE ABOVE FOR HIS PODCAST) I enjoyed this podcast discussing the extraordinarily successful online retailer Zappos. Why care about Zappos? Amazon bought them for a very cool $880 million in late 2009. Zappos was…
Posted: 15/08/2010
By: admin
IBM is making some exciting moves into the marketing and analytics space. They have already purchased Cognos (TM1) and the SPSS statistical software company. Now they have also acquired UNICA, a company offering software my colleagues have termed as a more usable mechanism for conducting sophisticated analytics and predictive modeling. Unica…
Posted: 30/06/2010
By: admin
Good article here on the lead nurturing process defining what it is, how it works and even relevance to the social media marketing process.
Posted: 23/06/2010
By: admin
As a die hard apple advocate, there is no Mac product I would not want to own. I already have an iMac, Macbook Pro and an iPhone so the iPad caught my fancy when I spotted someone carrying the device into a recent meeting. I had a play with it…
Posted: 16/06/2010
By: admin
Advertisers are skipping print because, “they see no reason to rush back to newspapers, where ad prices are high and audience response ordinarily cannot be quantified as easily as it can on Google Analytics (which also happens to be free)”
Posted: 12/06/2010
By: admin
I love these crazy charts where global blue chip companies see their brand images fall off of a cliff. In this artice from Brand Insider, we see BP vs. Toyota and Goldman Sachs. These brands are all guilty of negligence with devastating consequences to customers or the environment. Of course,…