Building Block Planning Published by Mick Liubinskas on April 27, 2017 Venture Portfolio Manager & Product Focus This is an outline of a simple tool for planning innovative technology businesses which helps consider sequences and consequences. This method uses the metaphor of building blocks to plan the major steps from now to your big goal. […]
The Economist is eating America’s lunch
With digital-only sales of the magazine reaching 100,000, The Economist could teach a class for magazine publishers on how to maintain a dynamic, two-pronged traditional and Web business, A graduate-level course could be entitled Brand Extension 101.
IBM Buys Unica – Marketing Analytics play
IBM is making some exciting moves into the marketing and analytics space. They have already purchased Cognos (TM1) and the SPSS statistical software company. Now they have also acquired UNICA, a company offering software my colleagues have termed as a more usable mechanism for conducting sophisticated analytics and predictive modeling. Unica was a clear choice […]
BP: Still not as evil as Goldman Sachs
I love these crazy charts where global blue chip companies see their brand images fall off of a cliff. In this artice from Brand Insider, It shows BP vs. Toyota and Goldman Sachs. These brands are all guilty of negligence with devastating consequences to customers or the environment.