With digital-only sales of the magazine reaching 100,000, The Economist could teach a class for magazine publishers on how to maintain a dynamic, two-pronged traditional and Web business, A graduate-level course could be entitled Brand Extension 101.
IBM Buys Unica – Marketing Analytics play
IBM is making some exciting moves into the marketing and analytics space. They have already purchased Cognos (TM1) and the SPSS statistical software company. Now they have also acquired UNICA, a company offering software my colleagues have termed as a more usable mechanism for conducting sophisticated analytics and predictive modeling. Unica was a clear choice …
BP: Still not as evil as Goldman Sachs
I love these crazy charts where global blue chip companies see their brand images fall off of a cliff. In this artice from Brand Insider, It shows BP vs. Toyota and Goldman Sachs. These brands are all guilty of negligence with devastating consequences to customers or the environment.
Where Google revenue comes from
Nice chart to show you where Google makes its money. A vast majority of the money comes from sites that Google owns, most notably Google’s search sites. Rick Speciale http://www.xeesm.com/speciale
Crowd source discounts through "groupons"
A crowdsourcing concept that uses this idea with a different angle. Retailers can offer discounts, but only if a sufficient number of buyers form a “purchasing collective” that will drive enough sales volume to justify price reductions on purchases.