Category: The Team

L’Oreal digital spending jumps as CMO figures out where to invest

Source: Direct Marketing News Author: Tim Peterson L’Oreal USA will spend as much on digital advertising in 2011 as it has the past two years combined, said Marc Speichert, CMO of the company, on June 9. Digital advertising is a “must-have” for the brand, because one of out three consumers are researching…

Rick Speciale

Rick, the Director of My CMO, is a commercially savvy marketer who has specialized in marketing since the mid 1990s managing brand, product development and public relations for start-ups, medium sized and Fortune 100 companies. His core strength is in taking immature businesses to maturity and profitability through marketing, promotion,…

Nicki Bourlioufas

Nicki has over 12 years experience as a public relations consultant and finance journalist and editor with Australian and International media companies, including News Corporation, Fairfax Media and Dow Jones. She has most recently worked as Media and Editorial Director with the consulting firm BlueChip Communications.  Nicki has good relationships…

Tony Mittelmark

With over 20 years of experience building online applications from commercial search to full featured communities, Mittelmark is a proven performer.Mittelmark via his company Venture Logic is now focused on online application development specializing in Web2.0, integrated ad products, interface shells.Venture Logic assists companies to deploy online interfaces in a…

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