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for: ‘Media Buying’

Here’s Why Agencies Have To Buy Online Ads To Go With TV Ads

50% of people remembered a brand they saw in TV ads. That’s nice, but 74% of people remembered the same brand after they saw in TV and online ads

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Hidden Persuaders II

A marketing guru reveals some of the secrets of his profession…psychological tricks that the advertising industry used to make Americans want stuff, instantly transforming the image of America’s advertising executives from glamorous Mad Men into servants of Mephistopheles.

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Community Sourcing vs. Crowd Sourcing

Good blog post I found from Shanelle Newton (onlineexpert.com.au) and Amy Sample Ward. Today I am simply going to regurgitate an excellent blog post that I read yesterday by my favourite social media strategist, Amy Sample Ward. Crowd or community sourcing are definitely worthy tactics in a social media strategy, but they are not for […]

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L’Oreal digital spending jumps as CMO figures out where to invest

L’Oreal USA will spend as much on digital advertising in 2011 as it has the past two years combined, said Marc Speichert, CMO of the company, on June 9. Digital advertising is a “must-have” for the brand, because one of out three consumers are researching products online before they purchase, he said at the Interactive Advertising Bureau’s “The Future of Display” event.

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Infographic: How Affiliate Marketing Works

Affiliate marketing is one of the shadier but legitimately useful marketing techniques for acquisition. The diagram below provides a nice visual representation of how the process works and how compensation is attributed for lead generation.

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Facebook has little effect on what you buy online

While Google is “super nervous” about the growth of Facebook, here’s one data point to put the search company at ease for right now.

According to a Goldman Sachs survey, social sites have very little influence over online shopping decisions. Search engines, and recommendation engines have a much greater influence.

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Infographic: Every online marketing tactic in one place

Another great visual guide to print and hang on your wall. Very comprehensive and provides context with a timeline on what to launch when. You will need to click the image a couple of times to zoom in. It gets large so you can read the detail.

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What I heard @NY City AdTech

People do not value a replica of the magazine on the iPad…instead the successful approach is to replicate the experience of being in the mag

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Print Misses The Ad Recovery

Advertisers are skipping print because, “they see no reason to rush back to newspapers, where ad prices are high and audience response ordinarily cannot be quantified as easily as it can on Google Analytics (which also happens to be free)” See article here.

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