Posted: 28/06/2014
By: admin
Source: Dataconomy, by Eileen McNulty, Date: 3rd of June 2014 I like this article where you kind find many new technologies but from some familiar names like IBM with Machine Learning technology called Watson. What makes this article stand out is how it breaks down the ecosystem into key categories making it easier…
Posted: 01/10/2011
By: admin
Source: Business Insider October 1, 2011 (With research sourced form Nielsen) Advertisers talk about the need to do cross channel marketing and publishers have caught on late to this. This chart is a message for publishers as to why they need to invest in cross channel delivery of content and…
Posted: 11/08/2011
By: admin
Source: Business Insider Linette Lopez | Aug. 10, 2011, 4:07 PM | # of merchants and subscribers are up but groupons sold is going down…I get daily deal inbox fatigue…the groupon deals are not compelling…people are getting over the novelty…many of the merchants are “fly by night”…merchants pickier about deals they cut and…
Posted: 13/06/2011
By: admin
Good blog post I found from Shanelle Newton (onlineexpert.com.au) and Amy Sample Ward. Today I am simply going to regurgitate an excellent blog post that I read yesterday by my favourite social media strategist, Amy Sample Ward. Crowd or community sourcing are definitely worthy tactics in a social media strategy, but they…
Posted: 04/06/2011
By: admin
People do not value a replica of the magazine on the iPad…instead the successful approach is to replicate the experience of being in the mag
Posted: 02/06/2011
By: admin
Source: Business Insider SAI Author: Jay Yarow | June 1, 2011 As Facebook grows, one concern for Google is that users could eventually turn away from traditional search and instead ask their friends for advice and answers. So far, that’s not happening according to the chart below from Bank Of America Merrill Lynch. When consumers want to…
Posted: 30/04/2010
By: admin
I am one of those who HATES ads. However, this article makes a good case with some obvious indicators of potential success in the Twitter medium. Twitter is a Social Medium where money is made though participation. I would characterize participation as a form of sales support, not just straight…
Posted: 01/02/2010
By: admin
My CMO Partner offer (Performance Advertising) — you get 2,500 unique visitors (unique clicks) to your consumer campaign landing page for only $1,000. We are so confident of the value of the visitors we bring to your campaign that we offer pixel tracking (yours or ours) to gauge acquisition rates…