A marketing guru reveals some of the secrets of his profession…psychological tricks that the advertising industry used to make Americans want stuff, instantly transforming the image of America’s advertising executives from glamorous Mad Men into servants of Mephistopheles.
Forget Social Media ROI
Posted Apr 19 2011 by Rick
in In the news, Marketing ROI platforms, Productivity, Social Media Monitoring with 0 Comments
Currently, there’s a lot of talk about social media ROI and monitoring, which by itself is an indicator that social media marketing is maturing. That doesn’t necessarily translate to action, however, since there’s a lot of confusion around what to track and how to track it.
Facebook has little effect on what you buy online
Posted Apr 15 2011 by Rick
in Ad optimisation, In the news, Marketing ROI platforms, Media Buying, My CMO Services, Performance Advertising, Productivity, Search Engine Marketing, Social Media Monitoring, Uncategorized with 0 Comments
While Google is “super nervous” about the growth of Facebook, here’s one data point to put the search company at ease for right now.
According to a Goldman Sachs survey, social sites have very little influence over online shopping decisions. Search engines, and recommendation engines have a much greater influence.
Coca Cola reduces ad spend 6.6% for Social Media
Posted Mar 25 2011 by Rick
in In the news, Productivity, Social Media Monitoring, Social Networking Strategy with 0 Comments
The Grocer recently published its Top 100 advertisers report and showed that Coca-Cola cut ad spend by 6.6% in 2010 and invested more in social media.
Making the ROI case for social media
Posted Aug 21 2010 by Rick
in In the news, Marketing ROI platforms, Productivity, Social Media Monitoring, Social Networking Strategy with 0 Comments
From B2B Magazine Paul Gillin Story posted: August 16, 2010 – 6:01 am EDT Executives eager to avoid getting involved in the whole social media thing frequently cite lack of clear return on investment as a shortcoming. It’s time to put that misperception to bed. The Internet is the most measurable medium ever invented, and …
5 stages of an Integrated Digital Marketing Life Cycle
Posted Aug 16 2010 by Rick
in In the news, Marketing ROI platforms, Productivity, Promotion Strategy, Retention and Acquisition Strategy, Social Media Monitoring, Social Networking Strategy, Uncategorized with 0 Comments
I like this article from Socialmediatoday not only reviewing the stages of integrated marketing but touching on the disconnect between organisational expectations and time frames for returns vs. what the customer’s expectations are. According to this piece, the process is said to take 2 years!
How to make more money with lead nurturing
Posted Jun 30 2010 by Rick
in E-mail Marketing, In the news, Marketing ROI platforms, Productivity, Retention and Acquisition Strategy, Social Media Monitoring, Social Networking Strategy, Web Articles, Web Articles with 0 Comments
Good article here on the lead nurturing process defining what it is, how it works and even relevance to the social media marketing process.
Social CRM – for the Agile 5000 only
A key assumption to success in Social CRM is the hard work that goes into building relationships before the sales process starts. New tools accommodate the workflow and time management critical to success using new “Social Sales” tactics.
50% of Social Site users log in first thing
Posted Mar 24 2010 by Rick
in Social Media Monitoring, Social Networking Strategy, Web Articles with 0 Comments
Good article from Silicon Valley Insider “Almost Half of You Are Checking Facebook As Soon As You Wake Up”. 15% of these people in the sample did so to check the news.
Nestle Social Media: “Nestea” plunge in sentiment and how to fix
This is a repost of an old blog as Nestle’s challenges with social media continue. As a Social Media practitioner, I like to observe what blue chip companies are doing in this space and had a good chat with a senior level manager at Nestle several weeks ago to see what their ambitions were. We …