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for: ‘Social Media Monitoring’

How B2B brands talk past their customers

Strong brands shown to have up to 20% higher EBIT than weak brands but many businesses plagued by “selective listening” neglect marketing and 2 way relationships with customers to their commercial detriment. Here’s what B2B businesses should do.

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Hidden Persuaders II

A marketing guru reveals some of the secrets of his profession…psychological tricks that the advertising industry used to make Americans want stuff, instantly transforming the image of America‚Äôs advertising executives from glamorous Mad Men into servants of Mephistopheles.

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Forget Social Media ROI

Currently, there’s a lot of talk about social media ROI and monitoring, which by itself is an indicator that social media marketing is maturing. That doesn’t necessarily translate to action, however, since there’s a lot of confusion around what to track and how to track it.

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Facebook has little effect on what you buy online

While Google is “super nervous” about the growth of Facebook, here’s one data point to put the search company at ease for right now.

According to a Goldman Sachs survey, social sites have very little influence over online shopping decisions. Search engines, and recommendation engines have a much greater influence.

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Coca Cola reduces ad spend 6.6% for Social Media

The Grocer recently published its Top 100 advertisers report and showed that Coca-Cola cut ad spend by 6.6% in 2010 and invested more in social media.

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Making the ROI case for social media

From B2B Magazine Paul Gillin Story posted: August 16, 2010 – 6:01 am EDT Executives eager to avoid getting involved in the whole social media thing frequently cite lack of clear return on investment as a shortcoming. It’s time to put that misperception to bed. The Internet is the most measurable medium ever invented, and […]

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5 stages of an Integrated Digital Marketing Life Cycle

I like this article from Socialmediatoday not only reviewing the stages of integrated marketing but touching on the disconnect between organisational expectations and time frames for returns vs. what the customer’s expectations are. According to this piece, the process is said to take 2 years!

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How to make more money with lead nurturing

Good article here on the lead nurturing process defining what it is, how it works and even relevance to the social media marketing process.

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Social CRM – for the Agile 5000 only

A key assumption to success in Social CRM is the hard work that goes into building relationships before the sales process starts. New tools accommodate the workflow and time management critical to success using new “Social Sales” tactics.

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