Posted: 14/06/2014
By: admin
Author – McKinsey & Co.Curator – David EdelmanMedium: Slideshare I like this is a very short but extremely practical guide to understanding the value of marketing to B2B businesses who may tend to neglect this. In fact, the article draws a connection between B2B and B2C marketing – showing how…
Posted: 29/09/2011
By: admin
Source: The Economist (Schumpeter) September 24, 2011 A marketing guru reveals some of the secrets of his profession VANCE PACKARD was the Malcolm Gladwell of his day, a journalist with a gift for explaining business to the general public. But in his 1957 classic “The Hidden Persuaders”, he out-Gladwelled Gladwell.…
Posted: 19/04/2011
By: admin
Are you tracking social media ROI? If so, you’re part of a small minority. Currently, there’s a lot of talk about social media ROI and monitoring, which by itself is an indicator that social media marketing is maturing. That doesn’t necessarily translate to action, however, since there’s a lot of confusion…
Posted: 15/04/2011
By: admin
While Google is “super nervous” about the growth of Facebook, here’s one data point to put the search company at ease for right now. According to a Goldman Sachs survey, social sites have very little influence over online shopping decisions. Search engines, and recommendation engines have a much greater influence.
Posted: 25/03/2011
By: admin
“This article shows evidence that Coke ‘gets it’ with social media. It’s not about start and stop promotion tactics, it’s about long term engagement. The willingness to cut ad budget shows a focus on overall return.” Rick, MyCMO ARTICLE ———– The Grocer recently published its Top 100 advertisers report and showed…
Posted: 16/08/2010
By: admin
I like this article from Socialmediatoday not only reviewing the stages of integrated marketing but touching on the disconnect between organisational expectations and time frames for returns vs. what the customer’s expectations are. According to this piece, the process is said to take 2 years! Considering the high turnover workforce, how many…
Posted: 30/06/2010
By: admin
Good article here on the lead nurturing process defining what it is, how it works and even relevance to the social media marketing process.
Posted: 03/05/2010
By: admin
A key assumption to success in Social CRM is the hard work that goes into building relationships before the sales process starts. New tools accommodate the workflow and time management critical to success using new “Social Sales” tactics.
Posted: 24/03/2010
By: admin
Good article from Silicon Valley Insider “Almost Half of You Are Checking Facebook As Soon As You Wake Up”. 15% of these people in the sample did so to check the news.
Posted: 20/03/2010
By: admin
This is a repost of an old blog as Nestle’s challenges with social media continue. As a Social Media practitioner, I like to observe what blue chip companies are doing in this space and had a good chat with a senior level manager at Nestle several weeks ago to see…