A key assumption to success in Social CRM is the hard work that goes into building relationships before the sales process starts. New tools accommodate the workflow and time management critical to success using new “Social Sales” tactics.
50% of Social Site users log in first thing
Posted Mar 24 2010 by Rick
in Social Media Monitoring, Social Networking Strategy, Web Articles with 0 Comments
Good article from Silicon Valley Insider “Almost Half of You Are Checking Facebook As Soon As You Wake Up”. 15% of these people in the sample did so to check the news.
Nestle Social Media: “Nestea” plunge in sentiment and how to fix
This is a repost of an old blog as Nestle’s challenges with social media continue. As a Social Media practitioner, I like to observe what blue chip companies are doing in this space and had a good chat with a senior level manager at Nestle several weeks ago to see what their ambitions were. We …
Free tools for social media optimization
Posted Mar 18 2010 by Rick
in In the news, Social Media Monitoring, Social Networking Strategy, Web Articles with 0 Comments
I like these ‘cookbook’ style articles with tools and tricks. There is a decent discussion included with this article as well.
Favorite tools of Twitter Super Users
Posted Mar 16 2010 by Rick
in Productivity, Social Media Monitoring, Social Networking Strategy with 0 Comments
Good article for those looking for more tools for your Twitter toolkit.
Why Brands are Becoming Media
Posted Feb 11 2010 by Rick
in Consulting, In the news, Marketing Services, Retention and Acquisition Strategy, Social Networking Strategy, Web Articles with 0 Comments
I like how these articles define different types of media, the role, benefit and challenges of using them. The types of media are called: – Owned Media – Paid Media – Earned Media Earned Media is the channel that comprises social selling. The articles go on to provide good diagrams and charts. Articles here for …