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for: ‘E-Mail Marketing’

Podcast: Groupon Has To Pivot Out Of The Daily Email Deals Business If It Wants To Survive

This podcast looks at a Groupon, one of the newer online business models and challenges the viability of relying on email for the long term.

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Infographic: Every online marketing tactic in one place

Another great visual guide to print and hang on your wall. Very comprehensive and provides context with a timeline on what to launch when. You will need to click the image a couple of times to zoom in. It gets large so you can read the detail.

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Email Newsletters: a best practice that needs to die

I like this blog post from lead sloth. It reminds me of the days I worked at Fairfax Media and News Corporation, sending out millions of email newsletters every month. I can say from experience that this article hits the mark. I saw open rates and click rates erode and flatten out when the business […]

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IBM Buys Unica – Marketing Analytics play

IBM is making some exciting moves into the marketing and analytics space. They have already purchased Cognos (TM1) and the SPSS statistical software company. Now they have also acquired UNICA, a company offering software my colleagues have termed as a more usable mechanism for conducting sophisticated analytics and predictive modeling. Unica was a clear choice […]

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