Category: mobile marketing

Here’s Why Agencies Have To Buy Online Ads To Go With TV Ads

Source: Business Insider October 1, 2011 (With research sourced form Nielsen) Advertisers talk about the need to do cross channel marketing and publishers have caught on late to this. This chart is a message for publishers as to why they need to invest in cross channel delivery of content and…

Mobile: the worst channel for customer experience

Source: eConsultancy Author:  Graham Charlton with 4 comments One of the findings that interested me from our Reducing Customer Struggle report was that almost half of companies said that the quality of customer experience delivered on mobile is poor.Our report, produced in association with Tealeaf, found that poor user experience is costing online business billions in…

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